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Habaneros — Project 4 — Group 3 Jesse Kim Michael Lum Kyle Norek
A mobile application for promoting engagement with cultural institutions
• IDNYC is a government issued identification card for all NYC residents
• It is free for the first year
• Benefits include 1 year memberships to 33 cultural institutions
Brand
Survey and Interview Findings
Did not hear of IDNYC 27%
Heard of IDNYC 73%
Of NYC residents surveyed
Did not apply 76%
Applied for IDNYC 24%
Of those aware of IDNYC Of those who received a card
Used benefits 12%
Have not used benefits 88%
Survey and Interview Findings
”“It’s interesting, museum admission was the
motivating factor. That’s the reason I got IDNYC! This will help me go more often.
Ruohan Chen
”“I know there’s a website to register for benefits, but I just can’t find it.
Dayea Oh
Of those who heard of IDNYC, in the past year
Did not 3%
Visited a museum 97%
Frequency of visits in the past year
3+ times 69%
1-2 times 31%
Survey and Interview Findings
Survey and Interview Findings Interview Findings
“”
I will add an exhibition closing date to my Google calendar so I won’t miss it.
Megan Kerman
“I am a planner for sure. I usually keep museum excursions in my personal calendar. Getting up to the UES is usually planned out well in advance.
Kim Drew ”
“I look up the exhibit online before I go.
Willa Wolfson ”
Behaviors
Kids
Free
Learning Experience
Inspiration
Relaxing
MUSEUMS
Likes
Context
Dislikes
Crowds
Money
Waiting on a line
Schedule conflict
Security rules
Exhibits
Wayfinding
Space
Hours When
How
With who
Frequency
WeekdayWeekend
AloneFriendsVisitors in town
What to SeeSpecial Exhibition
Permanent Collection
Before going
No Plan
Research
Didn’t go Money
Special Exhibition
Hours
Expectations
Informational/Learning Experience
Will match advertisements
No Expecations
Easy to Navigate around
Membership
Never
Wants/Bought
Too much money
Plan
Time
People
Lists
Analysis and Distillation
Personas
Info on Institutions
Info on Exhibitions &
Events
The Culture Loving Father The Casual Museum Goer The Art Fiend
User Journey
TIME
Discovery Reminder
Make Appointment Registration
Receive Card Expiration
EMOTION
“ ”There is a falloff between signing up for IDNYC and redemption of the membership benefits.
David Strauss Deputy Director, Queens Museum
Problem Statement
IDNYC stops communication with card holders at the end of the application process, resulting in a fall off between receiving the card and taking advantage of the benefits it provides.
Problem Statement
By introducing an efficient way for card holders to discover cultural institutions and to promote visitorship, IDNYC will enjoy increased participation and institutions will receive increased engagement.
User Journey
TIME App Can Provide Continuous Contact Opportunities
Discovery Reminder
Make Appointment Registration
Receive Card Expiration
EMOTION
MVP
Overview • Aggregated information source of cultural institutions
• User generated feed of upcoming exhibitions and events
• Account creation to allow for content submissions
• Verified accounts for institutions/publications/individuals to promote submission credibility
MVP
Institutions • Scrollable list
• Allow user to sort and filter list
• Individual institution listing will provide: descriptive information, location, admission details, IDNYC card holder information, institutional highlights, and links to exhibition and event listings
• Allow user to favorite an institution listing
MVP
Exhibitions and Events • Scrollable list of individual listings
• Allow user to sort and filter list
• Exhibitions and Event listings will provide: descriptive information, date and time, cost
• Allow user to add or remove listing to in-app calendar
• Allow user to submit new listing
MVP
My Calendar • In-app personal calendar of Exhibition and Event listings
• Allow user to view Exhibition and Event details
Sitemap
InstitutionsList
Submitan
EventInstitutionsInfo Page
InstitutionsInfo Page
EventsInfo Page
HOME
InstitutionsInfo Page
InstitutionsInfo Page
InstitutionsInfo Page
EventsList Calender
Snug Harbor Cultural Center & Botanical GardensOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
30Search Profile CalendarFilter
InstitutionsSorted alphabetically
VERIZON 22%4 21 PM:
InstitutionsInitial Sketch
Wireframes
Tabbed nav showing all top level pages?
Scroll list horizontally or vertically?
A-Z pagination?
Testing
Takeaways Paper Prototype
• No branding made the app feel governmental
• Information hierarchy needed refinement for smoother user experience (e.g. more intuitive jumps from lower level back to higher level screens)
Takeaways Interactive Prototype
• Refine secondary navigation and modal screens
• Provide clarification on user role when submitting new exhibition or event listings
• Key content such as admission price was absent
Testing
Snug Harbor Cultural Center & Botanical GardensOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
30Search Profile CalendarFilter
InstitutionsSorted alphabetically
VERIZON 22%4 21 PM:
Institutions
VERIZON 22%4 21 PM:
Institutions Exhibitions & Events
Sorted alphabetically Filtered by
nycEE
IA was not intuitive
Changing options on a persistent bar
caused confusion
Second iteration of top level navigation
Branding introduced
Wireframes
Takeaways Interactive Prototype
• Increase button and type sizes for usability
• Apply navigation to areas that trigger natural user behavior
Testing
Snug Harbor Cultural Center & Botanical GardensOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
30Search Profile CalendarFilter
InstitutionsSorted alphabetically
VERIZON 22%4 21 PM:
Institutions
VERIZON 22%4 21 PM:
Institutions Exhibitions & Events
Sorted alphabetically Filtered by
nycEE
Snug Harbor Cultural Center & Botanical GardensOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
Institutions Exhibitions & Events
Sorted alphabetically Filtered by
nycEE
VERIZON 22%4 21 PM:
Icons and type size increased for
better usability
Wireframes
Secondary options removed from top
level pages
Next Steps
• Design and test Account page and Search page
• Allow users to follow calendars and sync with personal calendars
• Develop companion website to allow easier submission of new Exhibition and Event listings
• Support for setting an Exhibition and Event listing to private
• Multi-language support
• Provide recommendations for businesses local to institutions (e.g. restaurants that offer discounts to those with admission tickets)
• Test introduction of incentives for multiple visits (e.g. discounts or acknowledgement)
Table of Contents1. Executive Summary
2. Competititve and Comparative Analysis
3. Technical Background Research - Possible platform/limitations - Accessible information through APIs - Third Party Services - Design Standards
4. User Research Process and Takeaways - Contextual Inquiry - Personas - Survey - User interviews
5. Supplemental Documents - Feature Prioritization - Annotated Wireframes - User Journey - Usability testing findings - User Flows - Scenarios - Sitemap - High Fidelity Mockup
Executive Summary
Communication between IDNYC and card holders stops at the end of the application process. IDNYC has the opportunity to introduce a digital product that will provide an efficient way for card holders to discover cultural institutions and promote visitor interest, as well as providing increased musuem engagement.
• Of those surveyed, many have heard of IDNYC but failed to apply for the card.
• Of those who have received an IDNYC card, only a few have utilized benefits.
• Evaluation of the IDNYC sign up process showed that incremental improvements could be made, but overall people were able to easily apply for the card.
• Analysis of New York City resident behavior showed strong trends towards museum engagement.
• Our response facilitates redemption of IDNYC benefits through encouraging cultural instituitons discovery and participation with a digital product.
Competitive and Comparative AnalysisFeature Comparison
Competitive and Comparative AnalysisIDNYC vs. Ticket Packages
Technical Background ResearchPossible platformiOS Native Application
75% of interviewees used iPhones. In consideration of limited resources for a development team, budget, and timeline, we decided to introduce the product as a native iOS app, and roll out to web and Android as the program matures. We decided to prusue a mobile app over a website is because IDNYC holders need this experience to be accessible on-the-go; card holders will use this mobile app to access information on cultural institutions and special exhibitions as well as use it as a reminder throughout the day.
LimitationsBecause content on exhibitions and events is user generated and often requires a significant amount of effort to input, a desktop website could potentially be more suitable for that part of the experience.
Accessible information through APIsOn the institution information page, the app displays a Google map with the institution location pinned. When a user taps on that area, the app will launch the Google map application zoomed out to show user location in relation to the institution location.
Third Party ServicesWhen an user wants to submit an exhibition or event, the app will ask a user to sign in for credentials. Users will have an option to create an account, sign in, log in, or sign in using Facebook credentials.
Design StandardsThe app will adhere to material design guidelines for the visual elements, iOS HIG for behaviors,and natural interface designs on gestures and screen transitions.
User Research Process and TakewaysContextual Inquiry
The team visited an IDNYC application center and DMV l0ocation to perform a contextual inquiry. We analyzed the application process, application sheets, as well as interviewed applicants on site. Through this research process, we were able to gather some comparison analysis. The result is shown below.
IDNYC vs. DMV
User Research Process and TakewaysSurvey
• Of NYC residents surveyed, 73% have heard of IDNYC.• Of those, 76% did not apply.
- Main reason was because they did not have time to apply.• Of those who received a card, 88% have not used the card
- Main reason was because they did not have opportunity to use them / did not know about benefits.• Of those who heard of IDNYC, in the past year 97% visited a museum• And of those who went to museum last year, 69% of them went to museums 3 times or more.
User Research Process and TakeawaysUser Interviews
Behaviors
Kids
Free
Learning Experience
Inspiration
Relaxing
MUSEUMS
Likes
Context
Dislikes
Crowds
Money
Waiting on a line
Security rules
Exhibits
Space
Hours When
How
With who
Frequency
WeekdayWeekend
AloneFriendsVisitors in town
What to SeeSpecial Exhibition
Permanent Collection
Before going
No Plan
Research
Didn’t goM oney
Special Exhibition
Hours
Expectations
Informational/Learning Experience
Will match advertisements
No Expecations
Easy to Navigate around
Membership
Never
Wants/Bought
Too much money
Plan
Time
People
Lists
After conducting 13 interviews, we analyzed our findings by separately affinity mapping IDNYC and museum data. Pain points caused by IDNYC were not due to lack of an application or solution, but rather caused with a poor level of execution. Secondly, we found that redemption of IDNYC benefits and turning those cardholders to institution visitors was a much better area to address for improvements.
IDNYC Museums
In the museum affinity mapping, our reserach showed that admission prices and what it means to IDNYC cardholders is important. Additionally, planning a visit to a musuem breaks into two major groups: a group that does not specifically plan what they want to see, and a group that actively seeks out and exclusively focuses on special exhibitions.
Business/User Goals/Features
Business Goals User Goals
First phase will promote the 33 whomake upthe Cultural Institution Group
Increase visitor retention at all New York City institutions
Make institution discovery andlocating as easy as possible
Provide general information on all institutions
Allow a centralized repository forall special exhibitions, performances and events
Institution PageBasic info (hours, map, transportation, language support, rules)
Permanent collectionConnection to event listings
Features
Feature PrioritizationMVP
General• User generated content• Verified accounts for participating institutions/publications/individuals• Account creation allowing for public sharing of events• Sharing of all locations and events
Institutions• Map view or list view• Filter by category and proximity, and types (Childrens, History, Horticulture, Performing Arts, Science, Visu-
al Arts, Wildlife, • Institution Page includes,
- Basic info (hours, map, transportation, language support, rules)- Permanent collection- Connection to event listings
Exhibitions and Events• Single entry per event• Event data dependent on entry• Keyword search• Allow for tagging and filtering• Create a calendar of favorite/saved events• Set private or public option for both events and calendars• Feed of highlighted events
- By popularity through social indicators (e.g. trending topics)- By trusted recommendations- By ranking
Should Haves• Recommendation/Commenting/Rating
system• Near location/event notification• Event notification/reminder• Map showing nearby businesses (e.g. bars,
restaurants)• Highlight those with institution deals/dis-
counts• Highlight child friendly locations or events
Could Haves• Museum floorplan showing location of event• Provide school group schedules to anticipate crowds• Buy or renew memberships• Allow submissions to public calendars• Allow public calendar creators to pin events• Indicate when there is free admission or suggested dona-
tion• Multi-language support for app• Allow filtering of events by language• Allow users to provide real time updates on crowds or
line length• Universal ID system for IDNYC/Membership holders• Share current location• Incentivize repeat visits (gamification or discounts)• Allow for photosharing
Discovery Reminder
Make Appointment Registration
Receive Card Expiration
EMOTION
TIME
Receive Card Expiration
EMOTION
TIME
User Journey
Current
With App
Snug Harbor Cultural Center & Botanical GardensOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
Staten Island Children's MuseumOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
Staten Island Historical SocietyOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
Institutions Exhibitions & Events
Sorted alphabetically Filtered by
nycEE
VERIZON 22%4 21 PM: Swipe left to access exhibition and my calendar
Search result will pull up institution informationexhibition information and my calendar input.
Access profile, will prompt you to log in where you can view my calendar and Submit event
Sort institutions byAlphabeticallyProximityPopularity
1.
3.
4.
2.
5.
1.
2.
3.
Filter byspecificcategoryand indidual borough
4.
5.
VERIZON 22%4 21 PM:
nycEENew York City Institutions.
Curated Exhibitions & Events.
By you, for you.
1.
Logo centered
2.
3.
App expectationApp Tagline
1.
2.
3.
Annotated WireframesLoading Page
Institutions Page
Snug Harbor Cultural Center & Botanical GardensOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
Institutions Exhibitions & Events
Sorted alphabetically Filtered by
nycEE
VERIZON 22%4 21 PM:
Filter by category
Filter by borough
Bronx Brooklyn
Manhattan Queens
Staten Island
Childrens
Performing Arts
Film
History Wildlife
Science
Visual Arts
1.
Filtered drop down menuFilter by specific categoryFilter by individual boroughs
2.
3.
1.
2.
3.
Institutions Filter by Options
Snug Harbor Cultural Center & Botanical GardensOpen today until 6:00pm 5.6 mi
Currently showing Fluid—Essential for Life and more, this text can continue on to two lines.
Visual Arts Performing Arts Horticulture
InstitutionsSorted alphabetically
30Search Profile CalendarFilter
VERIZON 22%4 21 PM:
by proximity
by popularity
1.
1.
2.
Institution sorting drop down menu, allows users to sortby proximity, popularity and alphabetically
2. 3. 4. 5.
3.
4.
5.
Search result will pull up institution information, exhibition informationand my calendar input.Filter by specific category and individual borough
Access profile, will prompt you to login where the user can view my calendar and submit event.View my calendar and submit event.
Institutions Sort by Options
Exhibitions & Events
Through July 21Exhibition Number One
Through July 21Exhibition Number Two
Through July 21Exhibition Number Three
See more…
Highlights
Image description and credit. Pro reque eloquentiam ei, eum brute putant in. His te omnis iracundia, nihil dicant duo ne.
Image description and credit. Pro reque eloquentiam ei, eum brute putant in. His te omnis iracundia, nihil dicant duo ne.
1000 Richmond Terrace, Staten Island, NY 10301
M2 M7 M10 M100 M101
(212) 555-5555
snug-harbor.org
Snug Harbor Cultural Center & Botanical Gardens
Longer description about the institution. Pro reque eloquentiam ei, eum brute putant in. His te omnis iracundia, nihil dicant duo ne, ut mei apeirian suavitate. Omittam praesent pertinacia quo ne, omnesque assentior voluptaria eu vix, nibh atomorum instructior nec in. Ferri feugait vituperata vis eu.
Visual Arts Performing Arts Horticulture
Open today until 6:00pm
Close Favorite
1.
2.
3.
4.
5.
1. Institution hours of admission drop down menu.
2. User clicks phone number, and prompts them to call institution.
3.
4.
5.
6.
User clicks website link, and them to specific institution site.
User can swipe left to view more highlights of specific museum.
User clicks exhibition and events page to access listed events.
User clicks close to go back to home navigation.
6. 7.
7. User can favorite a exhibition/event to be populated in my calendar.
Institutions Info Page
Monday, April 30, 2015
Tuesday, May 1, 2015
Jacob Lawrence's Migration Series and Other WorksMuseum of Modern ArtPosted by MoMA
Exhibit Just Opened
April 23—September 7
Eric Foner - Gateway to Freedom: The Hidden History of the…Brooklyn Historical SocietyPosted by Michael Lum
Lecture
7:30-9:30pm
Afrofuturism: Born in FlamesBAMPosted by Kim Drew
Film
7:00pm
Opening
Sorted alphabetically Filtered by
Institutions My CalendarExhibitions & Events
nycEE
VERIZON 22%4 21 PM:
nycEE
Sorted alphabetically Filtered by
Institutions My CalendarExhibitions & Events
VERIZON 22%4 21 PM: Select specific exhibition to view full detail page
Add a event for others to view
1.
2.
1.
2.
Jacob Lawrence's Migration Series and Other Works
In 1941, Jacob Lawrence, then just 23 years old, completed a series of 60 small tempera paintings with text captions about the Great Migration, the multi-decade mass movement of African Americans from the rural South to the urban North that started around 1915. Within months of its making, the series entered the collections of The Museum of Modern Art and the Phillips Memorial Gallery (today The Phillips Collection), with each institution acquiring half of the panels. Lawrence’s work is now an icon in both collections, a landmark in the history of modern art, and a key example of the way that history painting was radically reimagined in the modern era. One-Way Ticket: Jacob Lawrence’s Migration Series and Other Visions of the Great Movement Northreunites all 60 panels for the first time at MoMA in 20 years.
The exhibition is accompanied by a book, Jacob Lawrence: The Migration Series, copublished with The Phillips Collection, Washington D.C. With the opening of the exhibition, MoMA has created a rich multimedia website that explores each of Lawrence’s Migration panels, accompanied by a range of visual, auditory, literary, and documentary materials. The exhibition is also accompanied by a film series in MoMA's theaters in June. Download a brochure of related programming.
Snug Harbor Cultural Center & Botanical Garden
Visit event on website | Report this entry
April 23—September 7Free with admission
Posted by Snug Harbor
Exhibit Just Opened
VERIZON 22%4 21 PM:
Close Add EventShare
Click to go back to institution page
Visit the event on institution website
Report a posting based on lack of credibility, vulgar and incorrect information
Add this event to my calendar to view and save later
Share this article on social media and email
Close article and return back to exhibition & events list
1.
2. 3.
4.5.6.
1.
2.
3.
4.
5.
6.
Jacob Lawrence's Migration Series and Other Works
In 1941, Jacob Lawrence, then just 23 years old, completed a series of 60 small tempera paintings with text captions about the Great Migration, the multi-decade mass movement of African Americans from the rural South to the urban North that started around 1915. Within months of its making, the series entered the collections of The Museum of Modern Art and the Phillips Memorial Gallery (today The Phillips Collection), with each institution acquiring half of the panels. Lawrence’s work is now an icon in both collections, a landmark in the history of modern art, and a key example of the way that history painting was radically reimagined in the modern era. One-Way Ticket: Jacob Lawrence’s Migration Series and Other Visions of the Great Movement Northreunites all 60 panels for the first time at MoMA in 20 years.
The exhibition is accompanied by a book, Jacob Lawrence: The Migration Series, copublished with The Phillips Collection, Washington D.C. With the opening of the exhibition, MoMA has created a rich multimedia website that explores each of Lawrence’s Migration panels, accompanied by a range of visual, auditory, literary, and documentary materials. The exhibition is also accompanied by a film series in MoMA's theaters in June. Download a brochure of related programming.
Snug Harbor Cultural Center & Botanical Garden
Visit event on website | Report this entry
April 23—September 7Free with admission
Posted by Snug Harbor
Exhibit Just Opened
VERIZON 22%4 21 PM:
Close Add EventShare
Click to go back to institution page
Visit the event on institution website
Report a posting based on lack of credibility, vulgar and incorrect information
Add this event to my calendar to view and save later
Share this article on social media and email
Close article and return back to exhibition & events list
1.
2. 3.
4.5.6.
1.
2.
3.
4.
5.
6.
Exhibitions & Events Info Page
Exhibitions & Events Page
May
April
30Thu
Jacob Lawrence’s MIgration Series and Other…Museum of Modern Art10:00am-6:00pm
Exhibit
1Fri
Afrofuturism: Born In FlamesBrooklyn Academy of Music7:00-9:00pm
Film
8Fri
Eric Foner - Gateway to Freedom: The Hidden…Brooklyn Historical Society7:30-8:30pm
Lecture
8Fri
Lecture
nycEE
My CalendarExhibitions & Events
VERIZON 22%4 21 PM: 1.
2.
My calendar populated of future listings
List of saved upcoming events, brings the user to description page1.
2.
My Calender - Empty
My Calender - Full
You don’t have any events saved yet!
Check out the Exhibitions & Events area to browse
for things you would like to add to your calendar.
nycEE
My CalendarExhibitions & Events
VERIZON 22%4 21 PM:1. My calendar page, prior to adding saved exhibitions and events
1.2. User click open area, bringing them back to exhibitions/events page
2.
Jacob Lawrence's Migration Series and Other Works
In 1941, Jacob Lawrence, then just 23 years old, completed a series of 60 small tempera paintings with text captions about the Great Migration, the multi-decade mass movement of African Americans from the rural South to the urban North that started around 1915. Within months of its making, the series entered the collections of The Museum of Modern Art and the Phillips Memorial Gallery (today The Phillips Collection), with each institution acquiring half of the panels. Lawrence’s work is now an icon in both collections, a landmark in the history of modern art, and a key example of the way that history painting was radically reimagined in the modern era. One-Way Ticket: Jacob Lawrence’s Migration Series and Other Visions of the Great Movement Northreunites all 60 panels for the first time at MoMA in 20 years.
The exhibition is accompanied by a book, Jacob Lawrence: The Migration Series, copublished with The Phillips Collection, Washington D.C. With the opening of the exhibition, MoMA has created a rich multimedia website that explores each of Lawrence’s Migration panels, accompanied by a range of visual, auditory, literary, and documentary materials. The exhibition is also accompanied by a film series in MoMA's theaters in June. Download a brochure of related programming.
Close
Museum of Modern Art
April 23—September 7
Exhibit Just Opened
VERIZON 22%4 21 PM:
Please sign up with your email address or login with your Facebook account to submit events for the public feed.
or
Login with Facebook
Log in
Sign up
Name
Password
Already signed up with your email addrees?
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New user sign-up form fieldSubmit sign-up after filling out fieldsUser login option through social mediaCurrent user loginClose button, brings you back to event submission page
Start
End
Date and Time
Description
Event info
Exhibition or Event Title
Institution
Type
Admission
URL
+ Add Picture
Don’t see an upcoming exhibition or event?
Add it to the public feed!Fill out the form below to share with
everyone on nycEE.
Submit Exhibition or Event
VERIZON 22%4 21 PM:
Cancel Submit
1.
2.
3.
4.
5.
Submit institution photoInput exhibition/event title
Specific institution, brings you to institution option
Type of exhibition selection
Input admission cost data
Input exhibition/event URL, to go to event website page
Date and time modal box pop up for input
Input exhibition/event starting and ending period
Description modal box pop up, input exhibition/event title
Submit new event button, populates data into events/exhibitions list page
Cancel button brings user back to events/exhibitions listing page
6.
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Sign Up Modal
Submit an Event Page
Event info
Title
Institution
Type
Admission
URL
+ Add Picture
Don’t see an upcoming exhibition or event? Add it to the public feed!Fill out the form below to share with everyone on nycEE.
Close Submit
American Museum of Natural History
Bronx County Historical Society
Bronx Museum of the Arts
Brooklyn Academy of Music
Brooklyn Botanic Garden
Brooklyn Children's Museum
Brooklyn Museum
Carnegie Hall
David H. Koch Theater
El Museo del Barrio
Flushing Town Hall
Jamaica Center for Arts & Learning
Lincoln Center for the Performing Arts
Metropolitan Museum of Art
Museum of Jewish Heritage
Museum of the City of New York
Museum of the Moving Image
New York Botanical Garden
New York City Center
New York Hall of Science
P.S. 1 Contemporary Art Center
Public Theater/New York Shakespeare
Festival
Queens Botanical Garden
Queens Museum of Art
Queens Theatre in the Park
Snug Harbor Cultural Center & Botanical
Garden
Staten Island Children's Museum
Staten Island Historical Society
VERIZON 22%4 21 PM:
Institution
1.
2.
1.
2.
Back button brings the user back to event submission page
User selects specific institution
Submit an Event Page - Institution Options
Submit an Event Page - Type of Events/Exhibitions1.
2.
Back button brings the user back to event submission page
User selects specific exhibition/event type1.
2.
Title
Location
Type
April 30, 2016 7:00pm
End
Date and Time
Description
Cancel Submit
Submit Exhibition or Event
VERIZON 22%4 21 PM:1.
2.
Starting and ending period of exhibition submission
Description of exhibition/event entry field
1.
2.
3. 4.
3.
4.
Cancel button, brings user back to exhibition/event listings
Submit button brings user to populated entry fields
Submit an Event Page - Date Wheel
Usability Test Findings
Paper Prototype Takeaways• No branding made the app feel governmental• Information hierarchy needed refinement for smoother user experience (e.g. more intuitive
jumps from lower level back to higher level screens)
Interactive Prototype Takeways• Refinement of navigation and modal screen access • Provide clarification on user role when submitting new exhibition or event listings• Key content such as admission price was absent
Tap Hours
To ExpandTap
Phone N
umber
TapU
RLTapM
ap
TapFavoriteButton
Swipe H
ighlightC
arousel
TapShareButton
Browser
AppM
apsApp
Share Modal
ScreenShare M
odalScreen
SortFilter
Category
BoroughAlphabetically
Proximity
Popularity
Login
BySocialM
edia
ByN
ewAccount
ByExistingAccount
Submit
My
Calendar
Events &Exhibitions
ListSw
ipeSw
ipeInstitutions
List
Sorted &Filterd
InstitutionsList
Tap Submit
Event Button
Fill O
utForm
Fields
TapExhibtion &Event C
ard
TapAdd Event/
Remove Event
Button
TapInsitutions
Logo &N
ame
SortFilter
LocationType
AlphabeticallyProxim
ityPopularity
TapInstitutions
Filtered Options
Main Level
ExhibtionPage
ExhibtionList
Page
TapEventLink
InstitutionsList
Scroll
Tap Saved Exhibtion or
Event
PhoneApp
Browser
App
Tap ReportButton
TapShareButton
User Flow
InstitutionsList
Submitan
EventInstitutionsInfo Page
InstitutionsInfo Page
EventsInfo Page
HOME
InstitutionsInfo Page
InstitutionsInfo Page
InstitutionsInfo Page
EventsList Calender
Sitemap
3 major pages, 2 level deep at most
Recommended