View
84
Download
0
Category
Preview:
Citation preview
July, 2017
Using Rapid Prototyping to validate your travel app
PRESENTER
Pedro DuarteWeb Developer at Nearsoft
PRESENTER
Miguel MedinaUX /UI Designer at Nearsoft
@MiiguelMediina
HOST
Jorge SymondsContent Creator
@jorgepistola
+
MiguelMiguel
Jorge
Agenda1. What is user validation?
2. Why Rapid Prototyping can help your travel app
3. Easy steps to validate fast
4. Takeaways
5. Q & A
#NearsoftUXwebinar
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
of users abandon an app after having
JUST ONE bad experience.24%
THE IMPORTANCE OF USER VALIDATION
of users visit an app less than 10 times.63%
THE IMPORTANCE OF USER VALIDATION
THE IMPORTANCE OF USER VALIDATION
Most user experience issues
aren’t identified until after a release.
THE IMPORTANCE OF USER VALIDATION
Validation is always the way to go
A字
THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needsIdentify what’s wrong or
missing
THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needsIdentify what’s wrong or
missingSave time, money and
effort
WHAT IS RAPID PROTOTYPING?
Rapid Prototyping offers you an easy and efficient way to gather valuable insights
What is Rapid Prototyping?
A methodology used during the early stages of the product development process for testing new ideas faster
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype Interpret Feedback
● Define the scope of what you want to validate
First things first
1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Scope: Baggage Selection
AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
● Define the fidelity of your prototypes
Types of prototypes
Paper Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
Wireframe Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
Analyze
High Fidelity Mockups Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
● To get accurate & valuable feedback
Gather the right users
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype
● Recruit from five to seven participants
● Avoid Family and Friends
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
a) Gather the right users
● Validate your app with Interviews or Usability Testings
Feedback sessions
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype
● Create a short script● Always ask WHY● Take as many notes as you can
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
b) Feedback Sessions
● Find patterns in the information
Gather all your notes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
● Find patterns
● Don't take the feedback literally
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
Departure? Arrival?
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
When is it time to stop validating?
TAKEAWAYS:
Rapid Prototyping Travel Apps
1. Create Quick Prototypes
2. Listen to what users have to say
3. Improve your prototype and test again
4. Don’t be afraid to fail
Pedro Duarte
pduarte@nearsoft.com
Want to know more? Contact us!
Thanks!
Miguel Medina
mmedina@nearsoft.com
@MiiguelMediina
ux.nearsoft.com
Recommended