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Due to popular request, the slides of my presentation at Up Front, March 8th. The slides were only a small part of te presentation so it's probably not worth looking at unless you were there.
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HELLO.I’M FLORIS DEKKER
Monday, March 14, 2011
• WE STARTED 1,5 YEARS AGO
• WE BARELY KNEW ANYONE IN BERLIN
• WE WERE 21, 23 AND 24 WHEN WE STARTED
• WE ARE PROFITABLE
SOMETHING ABOUT US
Monday, March 14, 2011
• RAMMSTEIN
• ETSY
• RED CROSS
• DUTCH GOVERNMENT
• PALOMAR5
WE WORKED FOR:• KIDS RIGHTS
• APASSIONATA
• BRIGHT MAGAZINE
• SCHINDLER PARENT
• AND MANY MORE...
Monday, March 14, 2011
LET’S GET STARTED.
Monday, March 14, 2011
THESE ARE OUR LEARNINGS.
Monday, March 14, 2011
WHEN YOU’RE IN A PLANE, MAKE SURE THE PILOT IS THE PERSON FLYING IT.
Monday, March 14, 2011
• A MULTIDISCIPLINARY TEAM
• A NOTARY
• AN ACCOUNTANT
• AN OFFICE
• HARDWARE
THE INGREDIENTS
Monday, March 14, 2011
GETTING STARTED...
...JUST DO IT ©
Monday, March 14, 2011
• HAVE STRICT HOURLY/DAILY RATES
• ONLY WORK WITH PEOPLE BETTER THEN US (THIS ALSO GOES FOR CLIENTS IF POSSIBLE)
• HAVE A MINIMUM PROJECT SIZE
• ALWAYS PAY OTHERS / DON’T WORK FOR FREE
• BE HONEST
HOUSE RULES
Monday, March 14, 2011
• GET OUT THERE
• GIVE A LOT OF TALKS
• DO A LOT OF BLOGGING
• PUT EFFORT IN MEDIA ATTENTION
• GET NICE BUSINESS CARDS
• WHATEVER HELPS...
AMPLIFY YOUR PRESENCE
Monday, March 14, 2011
GET A LOT OF DIFFERENT KIND OF CLIENTS.
Monday, March 14, 2011
DO YOUR OWN PROJECTS AND DO THEM WELL.
Monday, March 14, 2011
• COGNITIVE CITIES CONFERENCE
• CITY CRAWLERS
• LITTLE BIG DETAILS
• FAIL CONFERENCE
• AND MANY SMALL ONES.
SOME OF OUR PROJECTS:
Monday, March 14, 2011
BE A NAYSAYER.
Monday, March 14, 2011
IF YOU DON’T KNOW WHAT TO CHARGE FOR IT YOU PROBABLY DON’T KNOW HOW TO DO IT.
Monday, March 14, 2011
YOU’RE PROVIDING A SERVICE, NOT A PRODUCT.
ACT LIKE IT.
Monday, March 14, 2011
BE A SPECIALIST.
Monday, March 14, 2011
DON’T SELL PIXELS.
Monday, March 14, 2011
HAVE A BRAND AND TREAT IT LIKE ONE, BUT BE INDIVIDUALS.
Monday, March 14, 2011
PORTFOLIO ???
Monday, March 14, 2011
BE YOUR OWN EMPLOYEE.
Monday, March 14, 2011
DON’T REINVENT THE WHEEL, BUT ASK OTHERS HOW THE WHEEL WAS INVENTED.
Monday, March 14, 2011
GIVE, AND YOU SHALL RECEIVE.
Monday, March 14, 2011
MEETINGS DON’T HAVE TO BE A BAD THING.
Monday, March 14, 2011
HAVE PLAY TIME TOGETHER.
Monday, March 14, 2011
HAVE GOOD OFFICE SECURITY.
Monday, March 14, 2011
THERE’S GOOD NEWS TOO!
WHICH WILL BE ANNOUNCED IN APRIL...
Monday, March 14, 2011
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