How to Lie with Design Strategy

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A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 minutes! Unfortunately, you can't hear the gasp from the audience when we got to slide 12.

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Hi.

Dan only had 5 minutes of material.

Many people = Dan’s parents

D Strat? Please.

Smart people

Not unless you call Waiting Until We’re Bought a strategy.

How to LIE with Design StrategyDan Saffer, Kicker Studio@odannyboy @kickerstudio

Please stop saying that.

Get Real

Get Realer

Just add innovation

It works for Steve Jobs.

Design thinking?

You just unlocked the “Bullshit” badge on Foursquare.

People also love McDonald’s and “The Jersey Shore”

The “Tiger Woods Strategy”

That’s what they hire consultants for

RadicalOrgyInteraction?

Windows 7 was Dan’s idea

Just ask Palm

Just ask Glenn Beck

How to LIE with Design Strategy

dan@kickerstudio.com@odannyboy on Twitter