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From Visual Designer to UX Consultant
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
A progressive journey
A Note before we begin…
A little about me
Bachelor of Fine Arts
(Applied Arts)
12 Years of experience
UX Research&
UX Design
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
This presentation is about - my perspective and experience about how visual design/ graphic design contributes to overall User Experience (UX)
User Experience Design is a vast field UX practitioners come from various educational backgrounds like – design, research, psychology, behavioral science, sociology, anthropology, business analysis, journalism, market research, technical writing and so on…
Disclaimer: All images and ideas used in this presentation are only to convey an idea or concept. The images/ ideas are a property of respective photographers
Blah blah blah blah…
Feel free to ask questions!
Our focus today…
Focus a little bit on differences in UI/ UX roles (Excluding research)
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
What you can do NOW to understand the big picture of UX
Wrong!
So…Visual Design = UI = UX right?Visual Design, Typography, Layout, Color, Photography, Illustration, Animation, HTML, CSS…
It can be a starting point…Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Difference between UI and UX?User Experience DesignUser Interface Design• Experience• Interface
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
• Layout • How product feels
User Experience
Design
Visual Design
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Examples of UX and UI at work…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Good UI – Not so good UX
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Good UX – Not so good UI
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Great UX and UI• Aesthetics• Great interaction
design• Great content,
consistent language which connects with users (emotional and personal)
• Great use of photography, imagery and videos
• Personalized experience based on your search
I think I want to be a UX Designer…
That’s Cool!
I know all design &
development tools…!
I have everything
expected from a graphic
designer…
So…am I ready?
Not yet!
Some handy tips to get you started…
Think beyond tools…Design & development tools will just let you do the ‘HOW’ of UX Design and not touch on
the ‘WHY’
Understand the big pictureGreat User Experience Design is a key
differentiator!
“I am just a Visual Designer/ Graphic
Designer”
“I am just a UI Developer/ Web
Designer”
Enlighten yourselfKnow what you don’t know. Read read read…
Find a mentor
• Could be a friend, colleague• Collaborate with entire team• Read books and blogs, • Read case studies
• Study best practices• Know UX methodology• Attend meetups
• Get formal training• Do pro bono projects
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Understand the design thinking process…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Construct a point of view based on user needs and insights
Build a representation of one or more of your ideas to show others
Learn about the audience for whom you are designing
Brainstorm and come up with creative solutions
Return to your original user group and test your ideas for feedback
Know your users.We think our users are like this…
This is Me
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
BUT … this is how they ‘actually’ are!
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Do this before every project you work on…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Do not…• Design for yourself OR• Design for clients• Design based ‘only’ on current trends
Instead…• Adopt a user centered approach in every project.Design for
your users• Design for usability, accessibility and aesthetics• Most important: Design with the big picture in mind!
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Great UX through great UISome examples of ‘AHA’…
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Questions?
Aboli Champhekar – Maydeo | Independent UX Consultant | maydeoaboli@gmail.com
Thank You!
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