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A talk about how gamification and serious games can change our world or at least add to behavior change and motivation. Today we play more than 1 billion hours per day! If we blend fun and goal we can make the difference. Andries van Vugt and Fons Verhoef (Organiq.nl) talk about the challenges we all face today and tomorrow. Next to our philosophy we showcased 2 real world examples of how Organiq creates tailormade gamified solutions @ www.loikidzzproeflesthuistrainer.nl and the award winning smart mobility game to reduce congestion and CO2: From5To4 (www.Van5naar4.nl) / www.mobi-project.eu / www.from5to4.co.uk
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www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
§ Changing things with fun Interaction | Design & Multimedia
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
ABOUT ME !
Andries van Vugt Owner / entrepreneur @ Organiq Interactive
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
ABOUT HIM !
FONS VERHOEF Consultant
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
How games can change our world Fun Status Social Virtual & Reality
Lezing @ Universiteit Twente (c) 2014 Organiq BV Rotterdam
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Contents
1. Changing the game! 2. Are people motivated? 3. Gamification facts & figures 4. Rules of engagement 5. So, what’s new?! 6. Cases: Van5naar4 and LOI Thuistrainer 7. Questions / feedback
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Changing the game!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
The World's Biggest Problems
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Economic Collapse : Fragilities in the current global economy could tip the developed world into conditions not seen since the 1920s.
Peak Oil : Petroleum has powered the modern world for almost 100 years; today, many industry insiders say that we may be reaching a permanent peak in oil production.
Global Water Crisis : Over the last 50 years the human population has nearly tripled, while industrial pollution, unsustainable agriculture, and poor civic planning have decreased the overall water supply.
Species Extinction : Certain species that human beings depend upon for our food supply are going extinct; if their numbers fall too low we may face extinction ourselves.
Rapid Climate Change : While the debate rages on about the causes of climate change, global warming is an empirical fact.
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Are people motivated?
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
First world problems?!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Facts & Figures
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamification is BIG!
An estimated one billion people spend at least one hour every day playing computer and videogames.!
1+ Billion hours every day!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Rules of engagement
Door Fons Verhoef
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAYER
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PLAYER TYPES
Explorer Achiever Socializer Killer
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
PLAYER TYPES
Explorer Achiever Socializer Killer
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
PLAYER TYPES
Explorer Achiever Socializer Killer
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
DESIGN FOR THE SOCIALIZER: SOCIAL STATUS
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What games need to be…
PLAY
PLAYERSOCIAL STATUS
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
NEEDED SKILLS
Novice à Expert à Visionary
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DESIGN FOR THE NOVICE: BINDING
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What games need to be…
PLAY
PLAYERSOCIAL STATUS
BINDING
FLOW
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
FLOW OBSTACLES
Inauthenticity User Unfriendliness Addictive Gameplay Administrative Gameplay
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
DESIGN FOR FLOW: FUN
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAY
PLAYERSOCIAL STATUS
BINDING
FLOWFUN
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAY
PLAYERSOCIAL STATUS
BINDING
FLOWFUN
…in order to change behaviour
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
MOTIVATION
…in order to change behaviour
Reward structure Customization Onboarding
Social Engagement Positive Participation
Socially-Connected Augmented Reality
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
So.. what's New?!
+ applause ;)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
God told Adam and Eve, “don’t touch this one tree and I will reward you” (they didn’t win the game in the end).
Gamification is very old!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
So.. what's different?!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
OK let’s solve a problem!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Let’s make fun not war!
The average person generates 4.3 pounds of waste per day.How do we change that?!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Please do not litter!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Waste bins
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Thank you!! Thank you!
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
More examples
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Traffic
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Stairs
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Healthcare
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Sports
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Case 1. Van5Naar4
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
V5N4. Demo
http://f5t4.co.uk/game/
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Case 2. Thuistrainer
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Case 2. Video/Missie
www.loikidzzproeflesthuistrainer.nl/c
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
VRAGEN OF FEEDBACK?
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
§ Let’s make a difference Interaction | Design & Multimedia
andries@organiq.nl!fons@organiq.nl!www.organiq.nl!
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