Gamification of Marketing

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Gamification @ MarketingJanaki Kumar | Design and Co-Innovation Center

Gamification is the application of game design principles and mechanics to non-game environments.

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Nike…

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Starbucks…

https://www.youtube.com/watch?v=bgmj6oafTeI

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McDonald’s…

http://viewrz.com/video/jesseschell-the-future

Is this the future we want?6

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When Rewards can hurt….7

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Context is everything9

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Gamification at WorkDesigning Engaging Business

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Janaki Kumar Mario Herger

Thank You@janaki Kumar