Fogg behavior model

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Design for

Persuasion

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The w ay in w hich one acts or conducts oneself

tow ards a person or a th ing

The way in which one acts or conducts oneself towards a person or a thing

Beh

avi

or

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Whendoes it occur?

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MOTIVA

TIONMotivation

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A

BILITYAbility

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Trigger

Behavior

Motivation

Ability

Trigger

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Know what type of behavior you seek

Persuade the user to perform the required behavior

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Need a place where one can share files

Try this…

Possible

Behavior

File Download

Keyword Search

File Upload

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V/s

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Behavior that can be easily triggered

Man’s existing behavior

The success of a product is based on

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GirlsMake

up

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Humans Comfort

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Choose a simple

behavior

Choose a receptive audience

Find what is preventing the target behavior

Imitate successful examples

Find examples of persuasive technology

Choose an appropriate technology

channel

Try and iterate quickly

Expand on success

8 steps to know what will work1 2

7

4

3

8

5 6

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Try a hand at these

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Clara really believes that recycling water bottles is a good idea, and she does this

all the time at school. But when she’s home, she has a habit: She’ll put the

bottle in the regular trash, telling her self she will remove it later and put it

in the recycling bin. She rarely does the sorting later. Most weeks the bottles

go out with all the other trash.

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Steven realizes he is spending too much time on Facebook. He decides he will stop. But a few times a week he gets a Facebook notification that intrigues him so much, especially being tagged in photos. So despite his intention, he is still spending about 5hours a week on Facebook.

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Karen reads an article about the benefits of meditating each day for 20 minutes. She thinks it sounds like a good idea, and decides to try it. But she doesn’t meditate at all. Not even one time. A few weeks later, she hears about mediation from

Dr. Oz and decides again to meditate for 20 minutes. This doesn’t happen.

Incoming Call

Dr. Oz

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