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Designing the future
@simsam33
Finding your compass in a hyper-connected world
hi
@simsam33
Era of innovation and revolution
@simsam33
connected communitiessmart cities
smart nations
@simsam33
autonomous vehiclessmart consumer goods
wearables and nearables‘start-up revolution’
@simsam33
AImachine learning
cognitive computing
@simsam33
we are at a tipping point
@simsam33
Why?
@simsam33
A story
@simsam33
Trust + Tech helps us solve big problems
@simsam33
Acute Kidney Injury 100,000 deaths
@simsam33
Acute Kidney Injury costs the NHS (in England) in excess of £1 billion
every year
@simsam33
Acute Kidney Injury costs the NHS (in England) in excess of £1 billion
every year
That’s more than the annual cost of treating breast cancer
@simsam33
Identify patients who are at risk of developing Acute Kidney Injury
Streams App, Royal Free Hospital @simsam33
Afia Ahmed, 38@simsam33
Chris Laing, Renal Consultant, Royal Free Hospital
“On one day this week, the app alerted us to 11 patients… who were at risk of developing
Acute Kidney Injury.”
Royal Free Hospital Statement
“nurses … report it has been saving them up to two hours every day,
which means they can spend more time face-to-face with patients”
Since that point
@simsam33
NHS and Google Deepmind were found to have ‘inappropriately
shared the data’ of NHS patients
1.6 million people
@simsam33
Elizabeth Denham, Information Commissioner, ICO
“…the Trust could and should have been far more transparent with
patients as to what was happening.”
@simsam33
Tremendous opportunity
Tremendous responsibility
@simsam33
Back to our tipping point
@simsam33
People look for change.
@simsam33
Change
Q. Do digital disrupters build trust from day 1? Or are they simply
winning business because people want change?
@simsam33
Q. What happens if a ‘successful’ digital disruptor fails?
@simsam33
…2017 ‘This is broken’
‘What’s the alternative?’
@simsam33
Unexpected change
@simsam33
Richard Edelman
“Trust in institutions has evaporated to such an extent that falsehood can be misconstrued as fact, strength as intelligence, and self-interest as social compact.”
How do we ensure we’re both part of change and still retaining trust?
@simsam33
Hyper-digitisation + change + trust = ?
@simsam33
@simsam33
@simsam33
@simsam33
Smart Meter
Solar Panel
Air Conditioner
Induction cooker
PC
Storage Battery
Smart TV
Refrigerator
Washing Machine
Control Centre
Fundamental: build and maintain trust
Make benefits tangible
@simsam33
At an strategic level:
@simsam33
“Building trust needs to be a strategy driver”
Sam Smith - medConfidential
At a brand level“What am I being asked to do?”
“What am I sharing?” “How does [brand] make this easier?”
@simsam33
At an institutional level:Awareness (through teaching)
Transparency Public engagement
@simsam33
Q: Do we need a code of conduct?
@simsam33
@simsam33
@simsam33
How much do you trust this service?
@simsam33
4.01,014,044 total
5 566,784
4 171,298
3 94,940
2 44,525
1 136,457
By taking part, you are sharing your data (identifiable information about yourself) with us
@simsam33
Use my data to help me
improve my health.
Anonymise my data. Use it to improve my
health and the lives of others.
Share my anonymised
data with third parties to
support global research.
“‘[in] 30 years from now, we will ingest
information (through the bloodstream)’”
Nicholas Negroponte
Thank you
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