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Presentation slides for the workshop on UX failure done at the conference UX Scotland 2014 from Edinburgh. First we look at some famous failures from the IT world, some with grave UX problems. In the second part the participants will do various exercises focusing on failure in UX. DISCLAIMER All the websites analysed here were used only for presenting a method/technique, not to grade (truly analyse) the websites. As these were chosen randomly and we do not know the business objectives that drives these websites we can not evaluate objectively the UX of the presented pages, but we can use them to present testing methods for UX.
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Adrian Iacomi [Cactus Ideas Ltd] @adrianiacomi
Fail by UXLearning from Failing
Agenda
✤ About me
✤ (UX) Failure
✤ Famous failures
✤ Let’s fail together [group work]
✤ Questions & Answers
✤ Adrian Iacomi15 years in the IT industry (UX Architect, Project Manager)
MSc in UX, IT University of Copenhagen
Experience with eCommerce, eLearning, HealthCare.
Other: tango, biking, snowboarding, photography and design
About me
(UX) Failure
Failure
Why we fail by Victor Lombardi [Rosenfeld Media]
✤ Engineering failure - the product doesn’t work as designed
✤ Design Failure - it function, but it’s so badly designed, that people can not use it
✤ Experience failure - the product physically works and people can use it, but using an undesirable / perfectible experience
Famous failures
Internet Explorer [1995- ...]the most hated browser on the web
Engineering Failure: Slow, Freezes, Less Secure,
BMW iDrive [2002 - ...]one button to rule them all
Design Failure: Radically New, Losing Focus On Driving, Testing On Different Markets?
Improve The Product!
Google Wave [2010]mail, chat, maps, browser, text, photos, projects, people, all !!!
Experience Failure: No Mvp, Too Many Features, Too Many Hats
Fail Fast And Cheap!
Let’s fail together (group work)
1. Pirates
A) Intro [5 min]
1. choose a pirate name (uX related)
2. write the name in front of you
3. present yourself
B) Work and pillaging [10 min]
1. Scenario: you are part of a pirate crew, but you got payed off by the authorities to sabotage the pirates
2. Brainstorm - as many ideas possible to sabotage the boat
3. Present to your team members your solution
[duration 15 min]
2. Design failure
1. Split in two teams
Team A: sabotage
Team B: saviours
2. Check the project description on the table.
3. A team write down best ways to make the project fail
4. B team write down possible solutions
!!! each for itself, hide them from the opposing team
5. Fight! Team A show challenges, Team B try to have the written solution
!!! Keep score
[duration: 20 min]
3. Let’s fix it
How would you fix / prevent the major failures proposed before:
A. IE
B. BMW iDrive
C. Google Wave
[duration: 15 min]
Questions & Answers
Thank you :)
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