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Video Here: https://www.youtube.com/watch?v=n6SetGQYWSs Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other devices are weaving a connectivity web with a similar underlying pattern: the smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices). The result is an amazing collection of capabilities and experiences for the user. I’ve spent the last few months diving into the world of the mobile mainframe, bouncing between platforms and devices. I’d like to share my own journey, highlight the powerful experiences this model provides, discuss the downsides of the mobile mainframe as it stands today, and make some outlandish predictions about the future as I see it.
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MAINFRAME@PHILIPLIKENS
Philip Likens
MAINFRAMEEXPERIENCINGTHE MOBILE
@PhilipLikens #mobilecamp
@PhilipLikens
@PhilipLikens #mobilecamp
@PhilipLikens #mobilecamp
Mobile Mainframe?
https://www.flickr.com/photos/pargon/2444943158 @PhilipLikens #mobilecamp
Moth
https://www.flickr.com/photos/8212496@N06/493885707 @PhilipLikens #mobilecamp
Wearables?
http://www.flickr.com/photos/azugaldia/7457645618 @PhilipLikens #mobilecamp
Press
https://www.flickr.com/photos/gsfc/3726614425 @PhilipLikens #mobilecamp
–Endeavour Partners
Endeavour Partners’ research reveals that more than half of U.S. consumers who have owned a modern activity tracker no longer use it. !
A third of U.S. consumers who have owned one stopped using the device within six months of receiving it.
@PhilipLikens #mobilecamp
–Anonymous, Secret
“The douchebag execs at Nike are going to lay off a bunch of the eng team who developed the FuelBand, and other Nike+ stuff. Mostly because the execs committed gross negligence, wasted tons of money, and didn’t know what they were doing.”
@PhilipLikens #mobilecamp
–Phil Libin, CEO Evernote
“A big reason for why we even launched the Evernote Market over six months ago was to get experience designing for the real world,” Libin explained. “It’s going to be very hard for companies to be successful if they don’t understand how to design for the physical world. The whole nature of these devices is that they’re going to succeed or fail based on the experience that they give you, and the whole experience is very tactile and very tangible, it’s not just sitting in front of a computer typing.”
@PhilipLikens #mobilecamp
–Nielsen
According to the research, a solid 70-percent of consumers are aware of the existence of wearables in some way or another, and among them the adoption rate currently sits at 15-percent… Nielsen found most wearable users are young, with 48-percent falling between the ages of 18 and 34. …Not surprisingly, fitness bands currently sit as the most common type of wearable…
@PhilipLikens #mobilecamp
–FastCompany
The pilot, which PayPal is trying out in its on-campus Starbucks in San Jose, pairs Bluetooth Low Energy beacons with Samsung Galaxy smart wearables. No bank card or smartphone is needed--just a face, and a wrist wearing the watch. !
With PayPal’s new app for the Samsung Galaxy Gear 2 smartwatch and the Gear Fit fitness band, patrons receive a push notification when they walk into the area covered by a PayPal Beacon installed inside.
@PhilipLikens #mobilecamp
Experiences?
@PhilipLikens #mobilecamp
Fitbit
http://www.fitbit.com/flex/gallery @PhilipLikens #mobilecamp
Glass
http://www.google.com/glass/start/assets/img/homepage/modularity-mosaic.jpg @PhilipLikens #mobilecamp
Metawatch+
Pebble
@PhilipLikens #mobilecamp
Gear
https://www.flickr.com/photos/janitors/12284802745/ @PhilipLikens #mobilecamp
Experiences.
https://www.flickr.com/photos/stuseeger/230625347 @PhilipLikens #mobilecamp
Notify
http://bizbeatblog.dallasnews.com/files/2013/10/NB_METAWATCH2_26397817-1024x707.jpg @PhilipLikens #mobilecamp
Communicate
https://www.flickr.com/photos/taedc/10210917073 @PhilipLikens #mobilecamp
Record
@PhilipLikens #mobilecamp
Find
link @PhilipLikens #mobilecamp
Control
https://www.flickr.com/photos/janitors/10289911543/ @PhilipLikens #mobilecamp
Verify
http://www.cnet.com/pictures/the-nymi-wristband-stores-your-passwords-and-looks-flimsy-doing-so-pictures/4/ @PhilipLikens #mobilecamp
Others?
https://www.kickstarter.com/projects/mimu/mimu-glove-for-music @PhilipLikens #mobilecamp
How do I design?
https://www.flickr.com/photos/psd/9098092731 @PhilipLikens #mobilecamp
Logging
https://www.facebook.com/photo.php?fbid=10151937019872093&set=gm.1421974351386980&type=1&theater @PhilipLikens #mobilecamp
Notify
http://www.razerzone.com/nabu/notifications @PhilipLikens #mobilecamp
@PhilipLikens #mobilecamp
Information"Needs
https://www.flickr.com/photos/trevorandmarjee/4873093636/ @PhilipLikens #mobilecamp
Environment
link @PhilipLikens #mobilecamp
Threshold"for Action
https://www.flickr.com/photos/info_grrl/10023752956/ @PhilipLikens #mobilecamp
Take Action
https://www.flickr.com/photos/janitors/10289904283/ @PhilipLikens #mobilecamp
@PhilipLikens #mobilecamp
@PhilipLikens #mobilecamp
@PhilipLikens #mobilecamp
@PhilipLikens #mobilecamp
Other Considerations
http://en.wikipedia.org/wiki/File:MannGlassEye1999crop.jpg @PhilipLikens #mobilecamp
@PhilipLikens #mobilecamp
Future?
http://www.telegraph.co.uk/technology/news/10749684/What-does-Will.i.ams-smartwatch-do.html @PhilipLikens #mobilecamp
Fashion matters.
@PhilipLikens #mobilecamp
http://www.engadget.com/2014/03/18/this-is-motorolas-new-android-wear-smartwatch-moto-360/ @PhilipLikens #mobilecamp
Touch (only) IS NOT the holy grail.
@PhilipLikens #mobilecamp
Fitness bands will largely disappear
into either “jewelry” or smart watches.
@PhilipLikens #mobilecamp
Connectivity resolution before mass adoption.
@PhilipLikens #mobilecamp
Next adoption hump for smart watches
includes cell connectivity.
@PhilipLikens #mobilecamp
OS consolidation brings better UX.
@PhilipLikens #mobilecamp
The mobile mainframe moves"
to the wrist.
@PhilipLikens #mobilecamp
Content creation"is primarily "
tablet + headset.
@PhilipLikens #mobilecamp
Thank you.
@PHILIPLIKENS"#mobilecamp"philip@deptof.com"linkedin.com/in/philiplikens
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