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A presentation for Creative Crew Singapore, giving a brief introduction about what elements contributes to a good web experience and why it matters. This presentation was presented on 8 April 2014 at Toa Payoh Public Library.
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Elements of Good Web Experience
and why it matters…
Presented by Kiat Lim @ironkiat
Web Experience is…“A person’s behaviour, attitudes, and emotions
when using a website”
–Roger Egan, Founder, RedMart
“The two-year-old company just did $5 million in annual sales, and customer retention rates
are “high”, with users returning 1.5 times a month on average to make purchases, he said.”
It’s all in the $$$
What contributes to a good web experience
then?
1. Purpose
–Roger Egan, Founder, RedMart
“The market is big at S$5.2 billion. Our research shows that only 1 per cent is transacted online.
So there’s lots of room for growth.”
2. Visually Appealing
3. Smart
4. Intuitive
5. Responsiveness
See it to believe it…
In Summary…
• Having a clear purpose
• Humans like to be visually stimulated
• Anticipate, being Smart, Remember things
• “Don’t make me think” - being intuitive
• Responsiveness, humans hate to wait
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