Edward Tufte and Information Design for the Web

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Reprise of my 2009 presentation for Refresh the Triangle

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© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Edward Tufte &Information DesignFor the Web

Dilbert Another Day in Cubicle Paradise

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

The fundamental task of the information architect is to make the information understandable. The goal is to clarify.

Richard Saul Wurman Digerati

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

The Visual Display of Quantitative Information

Insights into graphical design are to be gained, I believe, from theories of what makes for excellence in art, architecture, and prose.

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Information design principles

Application to Web design

Outline

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Graphics reveal data

To clarify, add detail

Small multiples invite comparisons

“Smallest effective difference”

Above all else, show the data

1

2

3

4

5

Tufte’s Information Design Principles

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Graphics reveal data

Principle 1

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Visual Display of Quantitative Information

Often the most effective way to describe, explore, and summarize a set of numbers... is to look at pictures of those numbers.

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Visual Display of Quantitative Information 96

Every bit of ink on a graphic requires a reason. And nearly always that reason should be that the ink presents new information.

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

To clarify, add detail

Principle 2

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Information-sensitive designs are exacting and laborious, requiring a deep appreciation of the particular content at hand.

Visual Explanations 148

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Small multiples invite comparisons

Principle 3

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Multiple images reveal repetition and change, pattern and surprise—the defining elements in the idea of information.

Visual Explanations 105

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

The “smallest effective difference”

Principle 4

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Now what can be eliminated?

Frank Lloyd Wright

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Above all else,show the data

Principle 5

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

It is all right to decorate construction, but never construct decoration.

Robert Venturi Learning from Las Vegas

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Graphics reveal data

To clarify, add detail

Small multiples invite comparisons

“Smallest effective difference”

Above all else, show the data

1

2

3

4

5

Tufte’s Information Design Principles

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Design reveals content

To clarify, add detail

Design from the inside, out

Smallest effective difference

Above all else, show the content

1

2

3

4

5

Application to Web Design

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Andy Rutledge A List Apart

Design is largely an exercise in creating or suggesting contrasts ... in an effort to convey meaning.

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Design

Application 1

reveals data

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Contrast

Application 1a

reveals data

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Contrast

Application 1b

reveals information

Andy Rutledge A List Apart

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Information consists of differences that make a difference.

Envisioning Information 65

1 23 4

5 6

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

To clarify, add detail

Application 2

List your bits

Figure out which bits relate

Assign priorities

Design each bit

Assemble bits

1

2

3

4

5

37Signals An Introduction to Using Patterns in Web Design

Scan annotatedcontent invent.

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Employ the smallest effective difference

Application 3

tutorial9.net

tutorial9.net

Dan Cederholm simplebits.com

Doug Bowman stopdesign.com

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

I’ve never liked the adage Less is more... I say Less is better, which is neither cute nor clever, but almost always true.

John Gruber Independent Days

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Design from the inside, out

Application 4

Warren Parsons Photo

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Copywriting is interface design. Great interfaces are written. ... Good writing is good design.

37Signals Getting Real

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Above all else,show the content

Application 5

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

In an architecture of content, the information becomes the interface.

Visual Explanations 146

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Aesthetics matter: attractive things work better.

Donald Norman Interactions Magazine

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

Design reveals content

To clarify, add detail

Design from the inside, out

Smallest effective difference

Above all else, show the content

1

2

3

4

5

Applications to Web Design

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

‘Make it look good!’ That’s not what we think design is. It’s not just what it looks and feels like. Design is how it works.

Steve Jobs NYTimes Magazine

© 2011 NATHAN HUENING 12 March 2011 Chapel Hill, NCsprockethouse.com

This has beena Sprocket House production.

Thank you

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