Developing A Succesful UX Strategy

Hello

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Developing A Successful UX Strategy

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Resul Caner Yıldırım UX Designer

caner@innovationbox.com

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Roadmap

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tC

Questions!

Advices

How to?

Introduction

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Let’s Start!

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Introduction

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What is User Experience?

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Introduction

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UI = UX ?

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Introduction

User experience (UX) is how a person feels when interfacing with a system.

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Introduction

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Introduction

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Introduction

Who is UX Designer?

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Introduction

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“UX designers are primarily concerned with how the product feels.

The broad responsibility of a UX designer is to ensure that the product logically flows

from one step to the next.”

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- Lo Min Ming

Introduction

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A given design problem has no single right answer. UX designers explore many

different approaches to solving a specific user problem.

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Introduction

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tC

UI Designer

Interaction Designer

UX Designer

UX Researcher

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Introduction

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How to?

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How to?

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There are 7 steps of Developing a Successful UX Strategy

Vision Business strategy alignment

Market & User Research

Analytics

Content strategy & Interaction model

RoadmapDesign and development

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Vision

How to?

Vision is one of the most important part of a UX Strategy. You would have a great idea.

But if your vision is not worthy your all effort will be meaningless.

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How to?

Business Strategy

Alignment

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How to?

Strategic alignment is an intense hands-on business redesign process, in which we align your strategic goals, your business model and processes, and your company

culture with your key business purpose and core values.

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Advance Business Consulting

How to?

Analytics

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How to?

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Analyse everything you have and you will have.

Gather all information about your company, your team, your users etc.

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How to?

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Market & User Research

How to?

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Know your users and competitive to improve your product in a right way.

If you know your users you can solve your problems easily.

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How to?

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Make surveys, find some potential users to make personas.

Personas give you to learn key informations about your potential users.

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How to?

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How to?

Content Strategy Interaction model

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How to?

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You should work with real content not “Lorem ipsum…”

Make your content plan by thinking your company culture, target user and your

projects vision

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How to?

Design and

Development

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How to?

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Advices

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Think..

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Advices

Define your strategy as a team

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Advices

Try Agile Methodology

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Advices

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Advices

Don't Make Me Think: A Common Sense Approach to Web Usability

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Advices

High Impact Tools and Activities for Strategic Planning: Creative Techniques for Facilitating Your Organization's Planning Process

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Advices

Simplified Strategic Planning: The No-Nonsense Guide for Busy People Who Want Results Fast

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Advices

Communicating the User Experience: A Practical Guide for Creating Useful UX Documentation

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Advices

Lean UX: Applying Lean Principles to Improve User Experience

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Advices

UX Myths UserTesting UX Matters UXBooth Usabilla Design modo Google Material Design Guideline Apple Human User Interface Guideline

Resul Caner Yıldırım UX Designer @ InnovationBox caner@innovationbox.com @protechman

Thank You!

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Questions?

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The End!

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