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DISRUPTIVE BUSINESS DESIGN
MORGENBOOSTER 2015
“NEITHER REDBOX OR NETFLIX ARE EVEN ON THE RADAR SCREEN IN TERMS OF COMPETITION”
JIM KEYES, CEO, BLOCKBUSTER, 2008
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HEY, VI SKAL HA’ ET WEBSITE…
2000
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HM…
HEY, VI SKAL HA’ EN APP…
2009
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NÅ NÅ…
HEY, VI SKAL DA PÅFACEBOOK
2011
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OHO..
HEY, VI SKAL LIGE FINDEPÅ ET ELLER ANDETDISRUPTIVT, DER REDDER VORES FORRETNING…
2015
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OKAY?…
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ØHM…AL
TSÅ,
DISRUPT..
“STOP LIGE EN HALV. DETFORSTYRRER MIN DEL AFFORRETNINGEN….”
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ØHM…AL
TSÅ,
DISRUPT..
HVILKE BETINGELSERSKAL VÆRE OPFYLDT FOR AT INNOVERE DIN FORRETNING?
SPØRGSMÅLET, VI STILLER OS SELV ER…
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EN GOD IDE?
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MB: DISRUPTIVE BUSINESS DESIGN
INNOVATION IS THE CREATION OF A VIABLENEW OFFERING
EN SLAGS DEFINITION
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LARRY KEELEY, DOBLIN GROUP
GULE SEDLERBRAINSTORM SESSIONS+“DER FINDES IKKEDÅRLIGE IDEER”
PAS PÅ: VEJEN TIL HELVEDE ER BROLAGT MED…
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INNOVATION REQUIRES IDENTIFYING THE PROBLEMS THAT MATTER AND MOVING THROUGH THEM SYSTEMATICALLY TO DELIVER ELEGANT SOLUTIONS
..KEELEY FREMTURER
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AT LAVE NOGET, DER REELT ER INNOVATIVT –NOGET DER DISRUPTER
A) DET KENDTEB) MARKEDETC) THE GAME…
MÅLET ER…
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A DISRUPTIVE TECHNOLOGY IS A NEW EMERGING
TECHNOLOGY THAT UNEXPECTEDLY DISPLACES AN
ESTABLISHED ONE.
1997
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PER
FO
RM
AN
CE
TIME
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PER
FO
RM
AN
CE
TIME
SUSTAINING
INNOVATIONS
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PER
FO
RM
AN
CE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS
DISRUPTIV?
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DISRUPTIV?
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DISRUPTIV?
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AS BARTMAN WORKED THROUGH THE
QUESTIONS, IT BECAME CLEAR THAT TESLA IS
NOT A DISRUPTER.
IT’S A CLASSIC “SUSTAINING INNOVATION”—A
PRODUCT THAT, ACCORDING TO
CHRISTENSEN’S DEFINITION, OFFERS
INCREMENTALLY BETTER PERFORMANCE AT A
HIGHER PRICE.
THERE’S NOTHING RUDIMENTARY ABOUT
TESLAS, WHICH COMPETE ON PRICE AGAINST
CARS BY BMW AND MERCEDES.
DISRUPTIV?
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METODEN (EN AF DEM)
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…MINDER RIGTIG MEGET OM BUSINESS MODEL CANVAS
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$
10 TYPER AF INNOVATION
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
OXO
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
OXO
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PER
FO
RM
AN
CE
TIME
SUSTAINING
INNOVATIONS
ZAPPOS
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
DELIVER ‘WOW’ THROUGH SERVICE
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GE AVIATION: ONPOINT SOLUTIONS
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GE AVIATION
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
RISK SHARING PREDICTIVE ANALYSIS BUNDLING GARANTI
FORD T-MODEL
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FORD T-MODEL
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
LAVPRIS +
50%BETALING UPFRONT
EGEN GUMMIFABRIK
EGEN STÅLFABRIK
5$ ARBEJDSDAG
SAMLEBÅND: FRA 12
TIMER TIL 93
MINUTTER
BILLIGE RESERVEDELE
PROFESSIONAL
CUSTOMIZATION
FORHANDLERNETVÆRK
EGET FILMSELSKAB
MED + 2MIO
SEERE/MÅNED
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KOMBINATION ER GODT
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
MEN HVOR SÆTTER MAN IND?
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE
PROFIT
CHANNELBRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
ANALYSER HVOR MARKEDET BEFINDER SIG HISTORISK
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OG MÅL DIN EGEN INDSATS
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FINT MED ANALYSEN, MEN HVOR ER DETDISRUPTIVE?
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SENSORS
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[THE THERMOSTAT] IS AN EYESORE. FOR SO MANY
YEARS, IT'S BEEN A WHITE PLASTIC BOX.
WHEN WE SAW IT, WE KNEW WE HAD TO MAKE IT
SEXY, MAKE IT AWESOME. IT DRAWS PEOPLE IN,
GETS THEM EXCITED ABOUT THE PRODUCT. IT'S
MORE ABOUT SAVING MONEY, SAVING ENERGY, BUT
IT'S ALSO ABOUT A PRODUCT THAT IS BEAUTIFUL.
SOMETHING YOU APPRECIATE HAVING ON YOUR
WALL.
HTTP://MASHABLE.COM/2011/12/15/NEST-LABS-
INTERVIEW/
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https://hbr.org/2013/03/big-bang-disruption/
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HER ER EN UDFORDRING: UDVIKLINGSDRÆBEREN™
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HACKATONS
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NÅ MEN…KOMBINATION AF INNOVATIONSTYPER ER GODT
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
DET KRÆVER BARE AT ORGANISATIONEN FØLGER MED
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PROFIT MODEL NETWORK STRUCTURE PROCESSPRODUCT
PERFORMANCE
PRODUCT
SYSTEMSERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
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PER
FO
RM
AN
CE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS
CEO VS CORPORATE ENTREPRENEURIAL OFFICER
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SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS
CEO VS SEVERAL CORPORATE ENTREPRENEURIAL OFFICERS
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SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS
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DET PRODUKT DER VILLEBETYDE DØDEN FOR DIN EGEN FORRETNING…
START MED AT DESIGNE
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HER ER MÅLET
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HYPOTESE FACTS
1508.DK/VIDEN
….TJEK MERE UD PÅ
KLAUS BUNDVIG
1508 A/S
WILDERS PLADS 13A
1403 KØBENHAVN K
INFO@1508.DK
+45 7025 1508
FACEBOOK.COM/1508DK
LINKEDIN.COM/COMPANY/1508-AS
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