Design Thinking Visual Prompt Slideshow - AIN Berlin, October 2013

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1

2HOW PLANNERS IMAGINE EXPERIENCES

3HOW PEOPLE LIVE THOSE EXPERIENCES

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INTEL’S

INTERNET OF THINGS

1960-2020

BIRTH OF

INFORMATION

ARCHITECTURE

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CONE OF UNCERTAINTY - DAMIEN NEWMAN

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ASK > SOLVE

7

SENSE

REFRAME

ALIGN

ENVISION

ITERATE

ASK > REFLECT > SOLVE

3

WHAT

WE WANT

WHAT IS

awareness of

current statean unknown

future state

3

WHAT

BECOMES

WHAT IS

WHAT IF?

awareness of

current statefuture state

liminal state

3

critiqu

e

3

Empathy

Integrative thinking

Optimism

Experimentalism

Collaboration

DESIGN THINKERS

Be present, listen deeply

Explore ideas without judging

Happy, healthy, well

Bypass the censor

Delight your partners

IMPROVISERS

3

3

1

4

INITIAL, AD HOC, CHAOTIC

MANAGED, REACTIVE

PLANNED, PROACTIVE

INTEGRATED, QUANTIFIED

OPTIMIZING

FROM SEI CMM 1986

ORGANIZATIONAL CAPABILITY MATURITY MODEL

36JESS MCMULLIN, 2005

LESS MATUREMORE MATURE

THESE MODELS AREN’T PERFECT OR ABSOLUTE

THEY’RE JUST A WAY TO MEASURE WHERE YOU ARE, WHAT’S POSSIBLE NOW, AND WHERE YOU MIGHT GO NEXT

DESIGN MATURITY MODEL

3

HUMAN-CENTERED DESIGN MECHANISTIC VIEW

BLENDING & NAVIGATING MULTIPLE PERSPECTIVES

3

IDEAS TO STEAL FROM DESIGN

Cycles of expanding / abstract and contracting / concrete ideas

Alternating personal and collaborative exploration (brainstorming, ideation)

Knowing when to lead, when to follow, and when to question

Apprentice mindset - asking more questions

Storytelling as a method to orient everyone to a common view

Storytelling to seed or influence social folklore (the water cooler talk)

Exploratory, open-ended idea-generation within a structured, goal-oriented process

Visual and metaphorical sense-making, synthesis and modeling

Card sorting, idea groupings - emergent naming, categorization, organization

Collaborative drawing and prototype assemblages

3

Where are you adding value - personally, professionally, or collaboratively?

Personal Capability

Team or Discipline Capability

Cross-Department Collaboration

Managerial Oversight

Operational or Organizational Capacity

Project Viability and Quality

Creative work is tied to intimacy, right fit, timeliness

Are you close enough to the real problem? Are you too close?

Are you connected with the right people to explore the problem?

Is your thinking aligned with the key decision-makers?

Who can you help? Who can help you?

3

It’s impossible to work with information technology without engaging in social engineering. Like

comedians or neurosurgeons, our work resonates with deep philosophical questions.

- Jaron Lanier, You Are Not A Gadget, 2011

Whether you realize it or not, software comes with a set of beliefs built in.

Before you buy it, make sure it believes in the same things you do.

- Peoplesoft Advertisement, 1996

Ease of use dictates unity of design. Every part must reflect the same philosophies and balance of

desires. Conceptual integrity emanates from one or a very small number of agreeing resonant

minds. This is the most important aspect of systems design.

- Frederick Brooks, The Mythical Man-Month 1975

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"The intellect has little to do on the road to discovery. There comes a leap in consciousness

- call it intuition or what you will - and the solution just comes to you and you don't know

from where or why."

- Albert Einstein

“Connection is the energy that exists between people when they feel seen, heard, and

valued; when they can give and receive without judgment; and when they derive

sustenance and strength from the relationship.”

- Brené Brown

"The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same

time and still retain the ability to function."

- F. Scott Fitzgerald

Out beyond rightdoing and wrongdoing, there is a field. I will meet you there.

- Rumi

UNPACKING INTERNAL LANGUAGE TO REFRAME NARRATIVES

WAR ROOMS AS EXPLORATORY SPACES

ALTERNATING INDIVIDUAL AND GROUP BRAINSTORMING

WHITEBOARD AS COLLABORATIVE PLAY SPACE

DRAW STORIES IN COMICS - CAPTION AND RE-CAPTION!

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ABSTRACT CONCEPTS MADE VISIBLE WITH MODELS & METAPHORS

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ORGANIZE ATTRIBUTES SPATIALLY & TEMPORALLY

SOCIALIZED NARRATIVES BECOME ORGANIZATIONAL FOLKLORE

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