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What’s design thinking? - It’s not just making things pretty. It is a process of creative and critical thinking that allows : - Decisions to be made. - Situations to be organized. - Knowledge to be gained. It is the ability to combine: - Empathy - Creativity - Rationality To meet user needs and drive business solutions. - An approach to : - Problem solving - Innovation We all need to be in the “Innovation business” and “Design Thinking” gets you in the experience business! The process of design thinking: -Immersion (To understand) -Ideation (To create) -Prototyping (To Test) -Development (To apply) Businesses are bringing more creative people in the team to diversify ideas in the organization. “ Products without aesthetics are uncompelling; Brands without meaning are undesirable; Business without ethics is unsustainable” – Marty Neumeier, President, Neutron LLC Because it is important to create a “Brand impact”. A “Brand” is a behavior – Not logos or color palletes or slogans! It’s time for a fresh approach to the way IT systems are designed as well as to solve business problems. Well-designed systems deliver improved performance in the IT sphere! What do organizations focus on for success? Is it only designers who think this way? No! Any human being with a creative aura and is ready to think beyond the conventional ways is a design thinker. What design thinkers can do? They can think about WHAT problem to solve and also HOW to solve that problem. What roles can they be in? -Visual Designer -Interaction Designer -User Interface Designer -Information Designer -Design Planner Who are Design Thinkers? -People who embrace rapid prototyping and the spirit of iteration -People who recognize the inter-connectedness of all things -People who use multiple mediums to clearly explain an idea -People who are willing to solve “Wicked problems” with innovative and unconventional methods. Design thinking needs proper mentoring, experience, passion for learning and above all a creative bend of mind. Inspiria knowledge campus, siliguri, brings you a number of professional courses in design and technology. For more information, visit www.inspiria.net.in
Citation preview
“It’s not just what it
looks like and feels like.
Design is how it works”
Design is layered just
like tech/business
Design is becoming more
prevalent in
Dropbox
revolutionized
cloud storage with
its simple and
intuitive UI
revolutionized
social networking
with infinite number
of ways to interact!
They connect with our
emotions through awesome
What gets you in the
So…
The answer is:
What is
is a process of creative and critical thinking that allows :
• Decisions to be made.
• Situations to be organized.
• Knowledge to be gained.
is the ability to combine:
is an approach to:
Who are
Is it only designers
who think this way?
Any human being with a creative aura
who is ready to think beyond the
conventional ways is a design thinker.
“Thinking like a designer can
transform the way you develop
products , services, processes -
and even strategy”
Do Engineers
Some Do!
But everyone should apply
Now go make people
feel great about their
Recharge Your
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