Design Stories Are The New User Stories

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Learn how to see beyond typical agile user stories that annoy instead of inspire when building the “unknown”. Pave the way forward for your team by writing design stories that break down a complex problem into “tiny pulses” that when put together make up a complex system. Apply “Design Thinking” to not lose sight of the big picture and avoid leading your team down the wrong path of development and stifle innovation. See how thought leaders in Lean startup and Experience design are already re-evaluating their methods when measuring complexities of a system. Most importantly see how design stories can be the uniting factor for cross-functional teams: everyone “owns” the design, inspires developers to tackle complex and feature rich digital products with selective planning and architecture that include UI patterns, Lean methods, and promotes holistic thinking that makes everyone more effective and efficient in their work.

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Design Stories are the new user stories

photo credit: http://www.wallpaperup.com

Domain

User Needs

Global

photo credit https://picasaweb.google.com/lh/photo/Q5ds9FYXtsxvQrVXqrfKm_iDYvnUa3oQU8eD9rkbKOM

Cross Functional Teams

Pair Prototypingphoto credit: http://interaction.dundee.ac.uk/~mgackowski

IxD

photo credit http://www.skilledup.com/learn/graphic-design/user-interface-design-course-comparison/

Relevant

photo credit http://blackpetalsks.tripod.com/blackpetalsissue59/id11.html

Easy to use Learnable

Usersphoto credit http://www.huffingtonpost.com/2012/12/27/us-population-census_n_2371464.html

photo credit http://muddledmom.files.wordpress.com

Building “Stuff”

User Stories

photo credit: http://www.flickr.com/photos/psd/3731275681/

“Engineering Stories”

Annoy

photo credit http://thatguywiththeglasses.wikia.com/wiki/The_Nerd

photo credit http://www.teehanlax.com/blog/killing-big-strategy/

Fantasy

photo credit: http://scientopia.org/blogs/

Real World Problems

Design Thinking

Useful

Successphoto credit: http://images.cdn.fotopedia.com

Holistic photo credit: http:/commons.wikimedia.org

Design Stories?

photo credit http://www.flickr.com/photos/goodnight_london/6097748189/

Context

“Personas will keep you honest. You design for them, not for you or for your boss.”

-Erika Hall

photo credit http://blog.kjempekjekt.com/2012/12/23/ferris-gjr-event-sourcing-i-ui-luke-23-2012/

System

photo credit: http://odl.netvlies.nl

“it all has to be considered together and starts to write stories that include development and design work together.”

-Lane Halley

Usabilityphoto credit: http://lorrainepaterson.wordpress.com/2011/03/31/ux2-mobile-usability-testing/

“A little part of me dies when I invalidate a hypothesis with a simple test. But it's better than invalidating it with months of coding.”

-Laura Klein

Visualphoto credit: http://www.youthedesigner.com

“Only challenge a strong market leader if you’re willing to… develop a highly differentiated product to compete on the basis of reflective experience.”

-Victor Lombardi

Sketchnotesphoto credit http://sketchnotearmy.com/blog/tag/sketchnotes

Flow Sketchesphoto credit http://hfid.olin.edu/sa2005/engr3220-whitecheddar/2_larry_predesign.htm

UI Sketchesphoto credit http://farm7.staticflickr.com/6089/6131523904_3ef7fbb023_o.png

How?photo credit: http://www.labbrand.com/knowledge/labreport/understanding-your-consumers-through-video-video-ethnography-brand-research

Screenwriting

Methodsphoto credit: http://www.scriptmag.com/features/how-to-ace-your-pitch-helpful-tips-for-screenwriters-world-conference-west

Continuity

Collaborationphoto credit: http://www.flickr.com/photos/dlasky/3758946441/

Production Designer, Art Director, Assistant Art Director, Illustrator, Set Designer, Set Decorator, Buyer, Lead Man, Set Dresser, Greensman, Construction Coordinator, Head Carpenter, Key Scenic, Propmaker, Weapons master, Costume designer, Costume Supervisor, Key Costumer, Costume Standby, Art Finisher, Costume Buyer, Cutter wardrobe, Make-up Artist, Hairdresser, Special Effects Supervisor, Special Effects Assistant, Cinematographer, Director of Photography, Camera Operator, First Assistant Camera, Second Assistant Camera Film Loader, Camera Production Assistant, Digital Imaging Technician, Steadicam Operator, Motion Control Technician/Operator, Production Sound Mixer, Boom Operator, Utility Sound Technician, Key grip, Gaffer, Lighting Technician

Validationphoto credit: http://slant.investorplace.com/files/2013/03/TheaterCurtains.jpg

Film Editor, Negative Cutter, Colorist, Telecine Colorist, Visual Effects Producer, Visual Effects Creative Director, Visual Effects Supervisor, Visual Effects Editor, Compositor, Rotoscope Artists/ Paint Artists, Matte Painter, Sound Designer, Dialogue Editor, Sound Editor, Re-recording Mixer, Music Supervisor, Composer, Foley Artist

Story Teaser

Concise and Enthusiastic

“The title of this documentary is The Swimming Lesson and the setting is a rough-and-tumble grade school in a settled urban district with a few if any minority or foreign kids. The buildings are old and run down, and the kids are hard to discipline.”

from: You and your ideas. Chapter 4 Pitching a short documentary

“In life I believe that _________________ My film will show this in action by exploring (situation)_________________ The main conflict is between _________________ and _________________ Ultimately I want the audience to feel _________________ And to understand that _________________”

“In life I believe that _________________ My film will show this in action by exploring (situation)_________________ The main conflict is between _________________ and _________________ Ultimately I want the audience to feel _________________ And to understand that _________________”

Context

“In life I believe that _________________ My film will show this in action by exploring (situation)_________________ The main conflict is between _________________ and _________________ Ultimately I want the audience to feel _________________ And to understand that _________________”

Context

System

“In life I believe that _________________ My film will show this in action by exploring (situation)_________________ The main conflict is between _________________ and _________________ Ultimately I want the audience to feel _________________ And to understand that _________________”

Context

SystemUsers

“In life I believe that _________________ My film will show this in action by exploring (situation)_________________ The main conflict is between _________________ and _________________ Ultimately I want the audience to feel _________________ And to understand that _________________”

Usefulness

Experience

Value

Story Pitchesphoto credit: http://www.earthworksaudio.com/microphones/flexmic-series-2/fm500/

photo credit: http://www.docstoc.com/docs/7601868/Documentary-Proposal

Doc Proposal

Topic - background information

Sequences - activity depicted

Characters - metaphoric role in story

Conflict - confrontations & development

Audience - expectations to endorse

Interviews - “talking heads” & voice overs

Structure - progression of film

Style - visual that augments story

Resolution - meaning for audience

Context

User Flow

Personas

Value

Usability

Information Symmetry

System

Visual Design

Reflective Experience

Doc Script Cardphoto credit: http://www.emeraldinsight.com/journals.htm?articleid=880314&show=html

“This app makes customizing a pizza stress-free and possible for any occasion. It let’s users order multiple pizzas, combinations from what’s nearby for fast delivery and makes the experience of creating a pizza enjoyable ”

So What?photo credit: http://www.coloribus.com/adsarchive/tv-commercials/asics-footwear-whats-next-17125105/

Issue Tracking

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Fingerstache fashion axe ethnic, artisan Austin letterpress veniam

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Fingerstache fashion axe ethnic, artisan Austin letterpress veniam ad

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Proident Pitchfork tempor, next level bitters pop-up pariatur brunch.

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Tasks

Building Stuffphoto credit: https://github.com/larsxschneider/ShowInGitHub

photo credit: https://blogs.atlassian.com/2013/07/how-to-make-an-icon-font-the-8-step-guide/

“Our sense of vision can quickly pick out patterns and subtle differences… Conceptual metaphors aid in understanding”

-Stephen Anderson

photo credit: http://www.jetro.go.jp/j-messe/tradefair_en/NFC_36338

“Smart World” Stories

Curate, Rip, Sharephoto credit: http://i.huffpost.com/gen/919388/thumbs/o-MACHINES-MAKE-US-HUMAN-facebook.jpg

Devices Everywherephoto credit: http://www.livabledelaware.com/?p=28

photo credit: http://upload.wikimedia.org/wikipedia/commons/2/27/ORDbot_quantum.jpg

“3-D printing... It can completely change everything we know about design and production”

-@carladiana_http://www.wired.com/design/2013/12/characters-come-alive-in-this-3-d-printable-book

Thank You!Questions & Contact:Luis Daniel Rodriguez@uxcodeline