Design Fundamentals Overview

Design Fundamentals

DESIGN FUNDMENTALS• STUDENT LEARNING OBJECTIVES

• What will we do in this class and why is it important?

DESIGN

Web Design

Web Design

Game Design

Graphic Design

Design in Illustration

Design in Illustration

Design in Fine Art

Design in Fine Art

Architectural Design

Architectural Design

Interior Design

Interior Design

Landscape Design

Display Design

Industrial Design

Product Design

Product Design

Fashion Design

Fashion Design

Make-Up Design

Make-Up Design

Costume Design

Costume Design

Textile Design

Accessory Design

Design in Body Art

Floral Design

Food Design

Food Design

Stage Design

Design in Photography

OBJECTIVES

1. Identify and define the PRINCIPLES and ELEMENTS OF DESIGN.

ELEMENT

• One of the fundamental or irreducible components making up a whole.

ELEMENTS

ELEMENTS OF DESIGN: • Line• Shape/Form• Space• Color• Texture• Value• Time/Motion

LINE

LINE

LINE

SHAPE/FORM

SHAPE/FORM

SHAPE/FORM

SHAPE/FORM

TEXTURE

TEXTURE

VALUE

VALUE

VALUE

COLOR

COLOR

COLOR

COLOR

COLOR

COLOR

COLOR

SPACE

SPACE

SPACE

SPACE

TIME/MOTION

TIME/MOTION

TIME/MOTION

PRINCIPLES

PRINCIPLES

PRINCIPLES OF DESIGN: • Balance• Contrast• Emphasis• Proportion• Unity• Rhythm

BALANCE

BALANCE

BALANCE

BALANCE

CONTRAST

DIRECTIONAL FORCE

EMPHASIS/subordination

EMPHASIS/subordination

SACLE/PROPORTION

SCALE/PROPORTION

SCALE/PROPORTION

UNITY

UNITY

RHYTHM

RHYTHM

OBJECTIVES

1. Identify and define the PRINCIPLES and ELEMENTS OF DESIGN.

2. Identify examples the Principles and Elements of Design found in nature and the man-made world.

3. Identify examples of Principles and Visual Elements in works of art.

4. Demonstrate sufficient technical skill to produce a multi-step value scale and a balanced multi-step color wheel in paint.

5. Produce a variety of compositional arrangements in various mediums demonstrating principles of design such as unity, balance, rhythm, repetition, and variety.

6. Demonstrate an ability to understand the conceptual requirements of each assigned project and a willingness/ability to adhere to standard guidelines.

CONCEPT

CONCEPT

7. Demonstrate sufficient technical skill to produce finished presentations in keeping with professional industry and gallery standards.

PROFESSIONALISM

8. Demonstrate an ability to compose design elements with a sufficient degree of originality and creativity rather than copying examples directly.

ORIGINALITY

C-P-O

C-P-O• CONCEPT

C-P-O• CONCEPT• PROFESSIONALISM

C-P-O• CONCEPT• PROFESSIONALISM• ORIGINALITY

9. Perform aesthetic judgment during class critiques in order to identify the uses of the Principles and Elements in a work of art.

CLASS CRITIQUE