Design Deliverables for a Post-Comp Era

Home

COMP COUNT 1 TIME TO CREATE 3 days

Home

COMP COUNT 2 TIME TO CREATE 1 week

Interior

Home

COMP COUNT 6

Interior Home Interior Home Interior

TIME TO CREATE 1 week

Home

COMP COUNT 6 TIME TO CREATE 3 weeks

Interior Home Interior Home Interior

Home

COMP COUNT 6

Interior Home Interior Home Interior

TIME TO CREATE 3 weeks

Home

COMP COUNT 6

Interior

TIME TO CREATE 3 weeks

COMP COUNT 8 TIME TO CREATE 4 weeks

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

COMP COUNT 10 TIME TO CREATE 4.5 weeks

Home Round 2

Interior Round 2

Home Round 3

Interior Round 3

Home Interior Home Interior Home Interior

+ + + +

COMP COUNT 10 TIME TO CREATE 4.5 weeks

Home Round 3

Interior Round 3

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

COMP COUNT 12 TIME TO CREATE 5 weeks

Home Round 3

Interior Round 3

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

Home Round 3

Interior Round 3

COMP COUNT 14 TIME TO CREATE 5.5 weeks

Home Round 3

Interior Round 3

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

COMP COUNT 16 TIME TO CREATE 6 weeks

Home Round 3

Interior Round 3

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

COMP COUNT 20 TIME TO CREATE 7 weeks

Home Round 3

Interior Round 3

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

About

COMP COUNT 24 TIME TO CREATE 8 weeks

Home Round 3

Interior Round 3

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

About Contact

COMP COUNT 28 TIME TO CREATE 9 weeks

Home Round 3

Interior Round 3

Home Round 2

Interior Round 2

Home Interior Home Interior Home Interior

+ + + +

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

About Contact Products

COMP COUNT 28 TIME TO CREATE 9 weeks

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

About Contact Products

</>

danielmall.com/articles/visual-inventory

If you want to get a better understanding of something, asking a question is infinitely more useful than making a statement.” !—Jason Santa Maria, The Pastry Box, http://goo.gl/mNqvrs

“

THINGS I WONDER ABOUT WHEN STARTING A DESIGN

!

Colors • Typography Concept • Metaphor

“Is showing their app on a laptop on the homepage the best way to sell it to prospective

customers?” !

!

“Can their brand pull off a minimalist design approach?”

!

!

“Should their copy be more playful?”

THE FIRST DESIGN DELIVERABLE IS MADE IN…

THE FIRST DESIGN CONVERSATION STARTS WITH…

!

Keynote

How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. !gogosqueez.com/go-playfully

How playful and whimsical should the new site be? The GoGo squeeZ site is full of smiles and kitchy illustrations that make you grin as you explore the site. !gogosqueez.com/go-playfully

Color

Flat

Highly saturated

Little color

Organic textures

Monochromatic

Concept

Software as lifestyle

Human-centered narratives

Case-study driven

Show the app

Tone

Playful

Professional

COMP COUNT 10 TIME TO CREATE 4.5 weeks

Home Round 2

Interior Round 2

Home Round 3

Interior Round 3

Home Interior Home Interior Home Interior

+ + + +

COMP COUNT 0 TIME TO CREATE 4 hours

Visual Inventory A phone call

A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 1 OF 3

!

The highest fidelity in the quickest amount of time.

A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 2 OF 3

!

All deliverables lead to conversations.

A FRAMEWORK FOR MODERN DESIGN DELIVERABLES: 3 OF 3

!

Replace “sign off” with “go on.”

danielmall.com/articles/rif-element-collages

element collages

element collages

!

“Electric”

“Shape, book, heart, bubble”

“Visual Booklists”

“Pages… themed in books”

“Turn the page for step 2”

“Turn the page for step 2”

“Visual Booklists”

“Pages, themed in books”

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

rif.superfriend.ly/designs/round2/

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Obviously this isn’t a website, but I see how it could be one.” !—The perfect client’s reaction to an element collage

“

Prompt for feedback about art direction, not design.

Photoshop

Photoshop

For me, it’s the quickest way to create the highest fidelity.

Photoshop

For me, it’s the quickest way to create the highest fidelity.

It’s also where I can be the most expressive.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Soliciting the right feedback about typography

Sans-serif

Condensed

Serif

Book weight

I like serifs.” !—Clients. Ugh.* !!!!!!!!!* This is your own fault.

“

Photo: hdwallsource.com/ice-cream-16120.html

Monocalcium phosphate

Dextrose

Polysorbate 80

Photo: hdwallsource.com/ice-cream-16120.html

Smooth

Decadent

Creamy

large x-height and close-to geometric forms create an informal & casual vibe

Saves horizontal (and, therefore, vertical) space

intricate construction of glyphs lead to a buttoned-up look

A range of weights that can make the page anywhere from light to heavy that you want

Make design conversations about the objective, not the subjective.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

Turn powerful phrases into visual hooks.

clearleft.com/thinks/visualdesignexplorations

drbl.in/gXno

Element collages are like giving your client a peek at all those hidden layers.” !—Paul Lloyd, Designer, The Guardian

“

COMP COUNT 28 TIME TO CREATE 9 weeks

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

Home Round 3

Interior Round 3

About Contact Products

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COMP COUNT 0 TIME TO CREATE 1 day

Element collage

COMP COUNT 0 TIME TO CREATE 2 days

Element collage, round 1

Element collage, round 2

COMP COUNT 1 TIME TO CREATE 3 days

Interior page?

Element collage, round 1

Element collage, round 2

COMP COUNT 2 TIME TO CREATE 4 days

Interior page? Home page?

Element collage, round 1

Element collage, round 2

COMP COUNT 2 TIME TO CREATE 4 days

Interior page Interior page

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Element collage, round 1

Element collage, round 2

Let’s change the phrase ‘designing in the browser’ to ‘deciding in the browser.’ ” !—Me, The Pastry Box, the-pastry-box-project.net/dan-mall/2012-september-12

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