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Design as Change
Interested Invested Committed Engaged
Interested
InvestedCommitted
Engaged
Credit Cards Banking Labs
Product Manager
Developer
Designer
Product Manager
Developer
Designer
Product Manager
Developer
Designer
Rewards team fully resourced with LOB support
Incubated business without proven results
Senior executive willing to take a gamble
Rewards team fully resourced with LOB support
Incubated business without proven results
Senior executive willing to take a gamble
LESSON
1
Go for low hanging fruit.
LESSON
2
Treat followers as your equals,and ignore resisters.
teach capabilities
do project work
LESSON
3
Spread a mindset,not a footprint.
Rip the brief Cluster topics
PrimaryResearch
SecondaryResearch
Insi
ghts
Them
es
Opp
ortu
nity
Are
as
HM
W
Divergi
ngConverging
Designing the right thing
Ideation Evaluation
Ideas
Ideas
Build
, tes
t, ite
rate
Build
, tes
t, ite
rate
Build
, tes
t, ite
rate
Out
Divergi
ngConverging
Designing things right
Teach tiny habits.
LESSON
4
Make sandwiches.
LESSON
5
xxxx xxxx xxxx
xxxx xxxx xxxx
LESSON
6
Use the culture you’ve got.
Build pyramid schemes.
LESSON
7
Don’t do anything illegal!!!
LESSON
8
Build pyramid schemes.
LESSON
7
Designis a skillset
Design thinkingis a mindset
Change your physical environment.
LESSON
9
LESSON
10
Don’t forget yourself: Get better at getting better.
Thank you
evelyn.huang@capitalone.com@evelynjoyhuang
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