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#uxblackout
ryanair.com, July 2015walmart.com
linkedin.com
– Hanlon’s Razor
“Never attribute to malice that which can be adequately explained by stupidity.”
catb.org/jargon/html/H/Hanlons-Razor.html
– Principles of Persuasive Technology Design
“Persuasive technologies must not misinform in order to achieve their
persuasive end.”
‘Towards an Ethics of Persuasive Technology’, Berdichevsky & Neuenschwander, dl.acm.org/citation.cfm?id=301410
– Dan Turner’s White Lie Heuristics
White lies should increasethe user’s effectiveness.
alistapart.com/article/design-white-lies-ethics
SocietyUserDesigner
Evil
Commercial
Motivational
Charitable
LinkedIn’s technique
‘Evil by Design’, Chris Nodder, evilbydesign.info
Selfish Altruistic
FRIEND SPAMDark Pattern
healthypage.comlinkedin.com
REINFORCEMENTEthical Alternative
Uber for iOS, uber.com
PUBLIC COMMITMENTEthical Alternative
Facebook posts from Runtastic (runtastic.com) and Strava (strava.com)
HIDDEN OPTIONSDark Pattern
Windows 8.1, Feb 2014
TRY BEFORE YOU BUY AND SOCIAL PROOFEthical Alternative
gathercontent.com/pricing-plans
Number of options
Like
lihoo
d of
act
ion 6 flavours
24 flavours
‘The Art of Choosing’, Sheena Lyengar
ROACH MOTELDark Pattern
asos.comasos.com
LOSS AVERSIONEthical Alternative
change.org
TAILORINGEthical Alternative
lynda.com
RYANAIR FINED €850,000
SCHOLASTIC FINED $710,000
LINKEDIN SETTLED FOR $13 MILLION
theguardian.com/business/2014/feb/17/ryanair-easyjet-fined-travel-insurance ftc.gov/news-events/press-releases/2005/06/childrens-book-publisher-pay-710000-settle-charges-it-violated fastcodesign.com/3051906/fast-feed/after-lawsuit-settlement-linkedins-dishonest-design-is-now-a-13-million-problem
PASSENGER NUMBERS UP 16%
PROFITS UP 25%
irishexaminer.com/breakingnews/business/ryanair-passenger-numbers-up-16-679935.html irishexaminer.com/breakingnews/business/ryanair-reports-25-profits-rise-688294.html
CREDIBILITY
ThresholdCr
edib
ility
OperatorContentDesign
Adapted from BJ Fogg’s web credibility framework
– Baumeister, Bratslavsky, Finkenauer, & Vohs
“You are more upset about losing $50 than you are happy
about gaining $50.”
‘Bad Is Stronger Than Good’, Baumeister, Bratslavsky, Finkenauer, & Vohs, assets.csom.umn.edu/assets/71516.pdf