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This presentation has been revisited especially for the ICT socieiteit of Zoetermeer, based on the original presentation by René Jansen and Wim Bouman at the Social Media Congress. Both are members of the Maatschap and Research Fellows at the University of Amsterdam. In this version Bolke de Bruin, Mark Nijssen and Tim Hoogenboom (also part of the Maatschap and the University of Amsterdam) illustrate the importance of the concept of object-centered sociality to explain the the apparent natural behavior on social media, to guide designers, by offering alternative and more realistic post humanistic-perspectives. In the first part the importance of sociality is explained, replacing the focus on functionality as design objective in social media. Sociality also forms the basis to explain why we actually engage in constructing and reproducing our social relations (on blogs, wiki's and other forms of social media). The last part explain the layered structure of constructing and renegotiating meaning (popularly devised as 'knowledge sharing') in social media. In which the construction and reproduction of social relations is pre-conditional for knowledge construction to take place, in comment sections of blogs. We hope this presentation inspires others...
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The Curious
Case of Sociality
Bolke de BruinMark NijssenTim Hoogenboom
Imagine…
Imagine…
how to explain?social networking sites (e.g.)that code
‘consumption’?of
the meaning of a rose
the SOCIAL is
is neitherin its inherent propertiesnor in its economic price
BUTis imaginatively constructed
in people’s interaction
constructedtechnologiesare
Socialiteit is een wicked problem dat we nooit kunnen oplossen
(maar gelukkig wel doorgronden)
View on People
People are beings who
shape their own behaviour
= a voluntaristic image of human behaviour
PurposiveConscious
Self-reflexive
what kind of togethernessis there in acting together?
voluntarysocial software a context of participation
different kinds of socialitycommunal sharing
market pricingequality matchingauthority ranking
in everyday life, we blend these kinds of sociality
individualization
objectualization
expansion of object worlds
increasing reflexivitywe are thrown back on our own
because
spread of expertsystemsto everyday life
work and leisure environments
human limitations transcended
+
+
by nonhuman objects
promoting and requiring
post-human/social sociality
forms of togetherness andoffering new sources of the self,
social cohesion
relations with objects
The role of objects in constructing, orderning and reproducing social relations
durable relationsephemeral relations
Last.
fm parti
cipates
in your r
elation
Digital n
udism
on Hyves
what?instruments??
OR
are goal and output ofpracticesready-to-useknowledge
are open, question-generating and
objects
have a ‘structure of lacks’
and force us
We need to have a relationbefore we can unfold
By which we construct knowledge
We need partialimages
Knowledge objects unfold
Unfolding know
ledge object
Complete, of the shelf, resolutions,Will not unfold, and won’t do because wicked problem
Unfolding
Designing for Object-centered Sociality
We need an archive
FunctionalitySOCIALITY
IT-based systems do exist in reality, but social software do not exist as such; they appear and unfold themselves in use in their formative context only
Soft Systems Thinking
Social software systems are IT-based systems, engaged by Social software systems are IT-based systems, engaged by
their users as an unfolding object for constructing and their users as an unfolding object for constructing and
reproducing their social relations.reproducing their social relations.
Design for a practice
AUTHORITY RANKING
MARKET PRICING
COMMUNAL SHARING
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