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CREATIVE ETHNOGRAPHY FOR DESIGN
Organizer: Jennifer Preston
Speakers:James WilsonGalen Cranz
listen to place
listen for meaning
Image: Bjørn Christian Tørrissen
listen for empathy
Image:Egon Schiele
listen for connection
listen with your body
listen with your imagination
Image: Albert Robida
listen for beauty
listen for wellness
listen for a living future
Image: Louise Docker
ETHNOGRAPHY is......the description of a culture in its own terms in real settings.
... a process of discovering meaning, making inferences and continuing inquiries.
...an iterative process of learning episodes.
... an open‑ended emergent learning process.
...a highly flexible and creative process.
....the practice of listening actively, observing systematically, and interviewing sensitively.
...a way to see beyond our preconceptions and immerse ourselves in the world of others.
...a tool for understanding place. Source: Teaching Semantic Ethnography to Architecture Students
Cranz, Lindsay, Morhayim, Sagan
SEMANTIC ethnography is......requires close listening.
...is based on special interviewing skills.
...relies on what people can tell you about the nature of the world they live in.
... relies on learning the categories of speech and thought that people use to givestructure and meaning to their worlds.
...is particularly suited to architectural design because it is qualitative,interactional, not restrictive, and generative.
Source: Teaching Semantic Ethnography to Architecture StudentsCranz, Lindsay, Morhayim, Sagan
ETHNOGRAPHY for design......gives architects a way to interpret and feel social forces and cultural resonances.
...offers the architect an expanded way of seeing and listening.
... provides architects with the social acumen to tease out spatial solutions andaesthetic values from social or functional issues.
...is an opportunity for designers to develop an “ethnographer’s sensitivity” and abroader sensibility for empathy.
...produces empathic awareness that is not a constraint on architecturalexpression, but rather a source of inspiration and a generator of creativity.
...provides the architect with greater response-ability and cultural agency.
Source: Teaching Semantic Ethnography to Architecture StudentsCranz, Lindsay, Morhayim, Sagan
Velocity, Contingency, Rhythm
Image: Chris Litherland
Velocity, Contingency, Rhythm
Image: Brett Weinstein
Velocity, Contingency, Rhythm
Image: User:Omegatron
Trajectory, Proportions + Pattern
Image: User: Purpy Pupple
Trajectory, Proportions + Pattern
Image: NASA
Trajectory, Proportions + Pattern
Image: User: Abrget47j
Texture, Scales + Fabric
Image: Gordon Rice
Texture, Scales + Fabric
Image: Nikodem Nijaki
Texture, Scales + Fabric
Image: Jialiang Gao
Density, Proportion + Adjacency
Image: Chris Davis
Density, Proportion + Adjacency
Image: User: chensiyuan
Density, Proportion + Adjacency
Image: User: Schulbausteine
Where can this tool take us?
occupant engagement
Image:Jacob Riis
body consciousness
Image: Eadweard Muybridge
narrative-based design
Image:Winsor McCay
generative drawing
Image: Muhammad al‑Idrisi
relational mapping
Image:USGS
ecological thought
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