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Conversion optimization is the art of getting your website visitors to do what YOU want. Whether lead generation, e-commerce sales, application sign up or any other form of ‘action’, designing your website around the concept of conversion optimization is paramount to having it meet your organization’s goals. “Converting the Crowd” focuses on understanding conversion optimization and the impact it has on the design process. During the presentation we’ll discuss strategies and tools that can be used to help with your conversion optimization efforts.
Citation preview
Converting the CrowdUnderstanding
Conversion Optimized Design
Babson College GraduateFounder of Growth SparkBusinessWeek Top 25 Under 25WordCamp Boston Sponsor
Sample Goods
Conversion = Goals
Customer Acquisition
Customer Retention
Design Principles in Conversion
1. Audience Segmentation
2. Clear Messaging
3. Gaining Trust
4. Targeted Offering
5. Calls to Action
Tools For Measuring Conversion
Traffic Analytics: Google Analytics for WordPress
Behavior Analytics: CrazyEgg.com
Usability Testing: UserTesting.com
Split Testing: Shrimp Test WordPress Plugin
Lead Tracking: Gravity Forms WordPress Plugin
Conversion is the First Step
Thank Youross@growthspark.com@growthspark@rbeyeler
and happy conversions!!
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