Concept design- 4th class

Concept Design

Affinity diagrams + Details for report

Dr. Mariana Salgado

03.11.2011Mediatuottamisen ylempi ammattikorkeakoulu tutkinto/ Metropolia

Redefining the concept

Picture in Flickr by magia3e

Definition of the concept(needs, goals, organization, resources, etc...)

Data collection (benchmarking of competitors, product history, use situation)

Ideas take shape

Structuring the idea (usability, accessibility, tools, etc)

Making the idea concrete(design)

User test(getting feedback from future users)

By Jonna Iljin

Definition ofthe concept

Data collection

Ideas take shape

Structuring the idea

Making the idea concrete

User test

Redefining the concept

If the concept design is good it isseen at the end of the process.

This is why that always it is meaningful to test, evaluate, try out and

make as many iterations as possible withfinal users.

Scenarios, personas, design probes are some tools for evaluating concept design.

They generate discussion on the topic that the concept explores.

The concept can be good but you can failed in how to argument for it,

or on how to make it clear.

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Put attention in how you present ithow you argument for it

how you sell it to clients, colleagues and users

Picture in Flickr by Jordanhill School D&T Dept

Your visualizations,the tools you choose for showing it

the vocabulary you choose for talking about ityour plan of implementation

the user studies

ARE VERY IMPORTANT

A good concept design take into consideration:

Economical justificationsSustainability

Visibility of the organization

Micro + Macro consequencesLocal + Global aspects

understand where it is influencing and can evaluate it beforehand

Definition

One sentence definition

+

Goals

User group

Accessibility

Resources

Picture in Flickr by itjil

Data collection

Benchmarking others (What? Why? How?)

Design Process

Interaction with users

Interaction with colleagues

Discarded ideas

Scenarios/Videos/Probes/Presentations/etc Pic

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Content

Message

Implementation plan/ Road map

Experience

Drafts/ Prototypes

Evaluations with user groups

Design/Re-design

Future development

Justification

On each of the choices:

on the whole concepton implementation plan

on the communication channels

Strength/ OpportunitiesThreads/ Weaknesses

On everything you think it is relevant for the refining of the concept. P

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Synthesis

Outline the main points

Clear the message to your users/colleagues

Provide a vision of the wholebut putting attention to details

What else do you need to better visualize your concept? This is the moment to evaluate if you need other tools.

Visualizations

Actor MapsBlueprintingMetaphors

Customer Journey MapOffering MapStoryboard

See for example:Envisioning in Service design tools

http://www.servicedesigntools.org/taxonomy/term/2

Final report (no more than 5 pages A4)

Use visualizations

Definition

Data collection(making emphasis in your report on user research)

Content

Justification

Synthesis

Use the reading that you reviewed during this course

Prepare a Pecha Kucha ( a presentation that lasts only 6min 40 seconds, only with images, not a lot of text in the slides)

Explain your concept, (who will beneficiate, how, why this concept)

Describe your testing (who you invited to discuss, why, what happen)

Redefinition of the concept (or adding details and new features that are essential for making it work).

For next classOn the 17.11

New Representations Techniques for Designing in a Systematic Perspective by Nicola Morelli and Christian Tollestrup

Visualtiles. Communication tools for (service) designby Chiara Diana, Elena Pacenti, Roberta Tassi

Readings

Thanks!

mariana.salgado@laurea.fi

mariana.salgado@iki.fi