Communication presentation on fashion

fashion

Presented by :-dimple

Brands and shows

10 Most Powerful Luxury Fashion Brands

In The World

1. Louis Vuitton – Brand Value: $28.4 Billion

• Founded in 1854, Louis Vuitton is a French fashion house.

• Specialising in luxury trunks and leather goods monogrammed with the famous

LV logo, as well as ready-to-wear, shoes, watches, jewellery, accessories and

sunglasses.

• Operating through small boutiques in high-end department stores worldwide.

Brand logo

sunglassesHand bag

watch

2. Hermès – Brand Value: $19,2 Billion

• Hermès International S.A., mostly known as Hermès Paris, or just Hermès, is a

french luxury manufacturer that was founded in 1837.

• Specialising in bags, wallets, belts, dress and shoes.

•. In 2011, Hermès set a world record, the Hermès Birkin Bag, was sold at an

auction for an astonishing price of $203,150 and became the most expensive

purse to be sold at an auction.

Brand logo

Hand bag

belt

walletshoe

3. Gucci – Brand Value: $12,7 Billion

• Gucci was founded by Guccio Gucci in Florence in 1921.

• Gucci is an Italian fashion and leather goods brand owned by Kering.

• Often used by celebrities and the rich class.

• Specialising in bags.some other items like beauty items, watches, belt

fragrance, fashion jewellery etc.

Brand logo

Hand bags

fragrance

watch

4. Prada – Brand Value: $9,4 Billion

• Founded in 1913, Prada is an Italian fashion label created by Mario

Prada.

• The store sold only leather goods and imported English steamer trunks

and handbags.

• The main qualities of the products created by Prada focus on simplicity,

durability and cutting-edge design.

• Prada ranks highly on the world’s most expensive clothing brands of

2013.

Brand logo

Hand bag

clutches

5. Rolex – Brand Value: $7,9 Billion

• Founded in 1905 by Alfred Davis and Hans Wilsdorf.

• Famous for its top quality wristwatches.

• The most commonly used medium of advertisements is publishing

ads in newspapers and magazines, running Television

Commercials and displaying billboards.

• Rolex is a luxury brand that can be bought by only selected group

of people.

Brand logo

wristwatches.

6. Chanel – Brand Value: $7 Billion

• Founded by Coco Chanel in 1909.

• Chanel prides itself on being a high fashion brand specializing in

both haute couture and ready-to-wear clothes and luxury goods

and accessories of all kinds.

•Custmer insight Lady G ,age over 25 years old. Class AB.

Brand logo

Phone cover

Nail paint

Wristwatch

shoe

7. Cartier – Brand Value: $6,3 Billion

• The company was founded by Louis-François Cartier in 1847, in Paris.

• Consumer publication by press, online and television.

•Custmer age group is 30 – 45.

•Target custmers are high class persons like company manager etc.

Brand logo

watch

ring

braslet

8. Burberry – Brand Value: $4,1 Billion

• Burberrry is a luxury british fashion house established in 1856 by

Thomas burberry.

• These would appeal mainly to celebrities and very wealthy customers.

• Burberry main garments such as coats and dresses have an extermely

exclusive and high end appeal.

• There are always .banners on fashion website.

Brand logo

Coat styles

Baby Dress style

9. Fendi – Brand Value: $3,6 Billion

• Fendi is an Italian luxury fashion house, which was founded in

Rome, in 1925.

• Some of the luxury goods besides handbags include fragrances,

eyewear, timepieces and writing instruments.

• Fendi provides ready-to-wear products for both women and men.

• Print advertisements in luxury lifestyle and fashion magazines.

Brand logo

Hand bagT-shirt

scarf

10. Coach – Brand Value: $3,2 Billion

• The company was founded in Manhattan, New York, in 1941.

• The company is continuing to tap into the luxury market with higher priced

items.

•The most important selects, featured on either listings were age, geographical

location, income, lifestyle, phone number, and recency.

•The most direct way to get across to these women would be through mailings

or emails.

Brand logo

Hand bags

famous fashion shows of the world

1. Paris fashion Week: The greatest of all fashion shows, it is one

of the most celebrated fashion weeks

held in bi-annually in Paris one of the four fashion capitals of the

world. The event is held to showcase Spring-Summer and

Autumn-Winter collections at the respective times of each year.

2. Milan Fashion Week: The Milan Fashion Week occurs bi-

annually like its counterparts every

year. It is scheduled in the months of February-March for the

Spring Summer Collection and September- October for the

Autumn Winter Collection. It begun in the year 1958.

• This event which includes Dolce & Gabanna, Roberto

Cavalli, Gucci, and Prada among others.

3. London Fashion Week: London Fashion Week is held bi-annually in

London every year in the months of February and

September.

• It is organised and planned by the British Fashion Council and has been

occurring since 1984.

4. New York Fashion Week: The New York Fashion Week was first held

in the year 1943.

• The intent of the New York Fashion Week is to also showcase the

American Fashion

5. Lakme India Fashion Week: It is the most prestigious fashion even

of India.

• It is sponsored by Lakme, the leading cosmetics brand used in India.

• If you are a Fashion designer from India, it is the event you would like to

showcase your designs at.