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Color is blackand white
Professor Wm PitzerIMC-693H
West Virginia University
color is black &
white
“Color is the place where our brain and the universe meet.”
– Paul Klee
Associations with color are emotive,
sometimes irrational and deeply seated.
– The Art of Looking Sideways
Millions of shades of colors exist yet our
vocabulary has only about 30 words for
colors.– The Art of Looking Sideways
Security
Constancy
Activity
Modernity
Restful
Contrast
Conflict
Contrast
Conflict
What’s Kuler than
a zebra?
Color is blackand white
Fletcher, A. (2001). The Art of Looking Sideways. London: Phaidon Press.
http://.kuler.adobe.com
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