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My Ignite talk from the Code for America Summit 2012
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CITIZENS JIN THE MIST
CYD HARRELL
UX RESEARCHERCFA MENTOR
TWITTER HAIKUISTGAME OF THRONES FANIGNITE VIRGIN
DATAPOLIC
YTECH
CITIZEN EXPERIENCE
DESIGN
RESPECTPARTICIPATIONUNITY
RESPECTPARTICIPATIONUNITY
EMPATHY
13 YEARS IN THE FOREST
SO HOW DO WE START SEEING CLEARLY…
THROUGH A CITIZEN LENS?
Do people know what to bring with them to the DMV?
Can they get it done in one trip?
Do they understand the different lines?
How does the experience make them feel?
Do people know what to bring with them to the DMV?
Can they get it done in one trip?
Do they understand the different lines?
How does the experience make them feel?
Tell me about getting ready to come here today.
What are you hoping to finish in this visit?
How did you decide to get in this line?
How would you describe being here today?
SOMEONE WHO NEEDS TO DO THE THING
SOMEONE IN THE CROWD
THEIR CONSENT
YOUR THANKS
NO BUTTERFLY EFFECT
YES NO
CAUTION: ROCKET SCIENTISTS AT WORK
AB-CD+F
A+
GRADES RULE, SCALES DROOL
CAPTURE YOUR CONVERSATION
THE MOST STRIKING TRUTH OF THE CURVE IS THAT ZERO USERS GIVE ZERO INSIGHTS.--JAKOB NIELSEN
ONE THIS IS YOUR HOMEWORK
THANK YOUCREDITS
DMV photo: http://www.flickr.com/photos/graciepoo/Nielsen 5 users: http://www.useit.com/alertbox/20000319.htmlLikert scale image: http://allpsych.com/researchmethods/researchsoftware.htmlRocket: http://mix.msfc.nasa.gov/abstracts.php?p=330Butterflies: http://openclipart.org/detail/124339/cartoon_butterfly_dw3-by-kizzyblueAliens: Simpsons Treehouse of Horror VII: Citizen Kang
QUESTIONS? @CYDHARRELL
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