Carlos Scheliga

challenges and opportunities

around policy in a developing

context

the interface between

visual and craft industries

let me

introduce

myself

carlos eduardo

scheliga

cadu

engineer

designer

entrepreneur

and what am i

doing in design

industry?

design company

21 years

design and innovation

sao paulo, brazil

www.questtono.com.br

co-owner

NPO

18 years

design promotion

in brazil & abroad

www.objetobrasil.com.brcounselor

joice

joppert leal

ceo

industrial

designers

association

NPO

12 years

represents

professionals &

students

design promotion

www.adp.org.brpresident

melting pot

+80 % urbanoids

about what

is all this?

identity

nativebrazilians

identity& business

artenativa

tufiduek

sergiorodrigues

identity& social inclusion

identity& strategy

identity& sustainability

domingostotora

identity& language

campana

identity& place branding

crama design

tátil design

identity& better cities

before

after

clean city

law

2006

minhocão

parklets

pop up

parks

food parks

and trucks

what city we want

for the XXI

century?

+ fair

+ human

+ green

+ sustainable

_creative industries

_own identity

_unique experiences

_popular participation

_long term policies

_design oriented

with participation of citizen and lasting

design policies we have the opportunity

to make cities great meeting points

where converge the culture, the arts,

creativity, diversity, equality and

citizenship.

thank you

carlos eduardo scheliga

cadu@questtono.com.br

presidencia@adp.org.br