Breaking Bad UX

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UUX Expert & Entrepreneur

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Lean UX Work Cycle

The Startup Bible:

What problem are you solving?

Who are you solving it for?

1. Feel the pain

The Mug-Mouse

Think / Feel the pain

Louise Wictoria Klinker

iOnRoad

Think / Feel the pain

iOnRoad

Think / Feel the pain

Think / Feel the pain

Think / Feel the pain

The Startup Bible:

What problem are you solving?

Who are you solving it for?

2. Know your user

lukechueh.com

lukechueh.com

Think / Know your user

Both sides of the

marketplace

Broad answer

This and that

Think / Know your user

Think / Know your user

Think / Know your user

Think / Know your user

Lean UX Work Cycle

1. Feel the pain

2. Know your user

3. Validate assumptions

3. Validate assumptions

Lean UX Work Cycle

1. Feel the pain

2. Know your user

3. Validate assumptions

4. Test with real users

4. Test with real users

Check/ Test with real users

$300 Million Button

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Check/ Test with real users

$12 million increase in revenue

Check/ Test with real users

AfterBefore

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Lean UX Work Cycle

1. Feel the pain

2. Know your user

3. Validate assumptions

4. Test with real users

5. Onboarding during use

Make/ Onboarding during use

BreezoMeter

Make/ Onboarding during use

Snapchat

Make/ Onboarding during use

tinder

Make/ Onboarding during use

6. The 3 Fs

Functionality

Fun

Feeling

Lean UX Work Cycle

1. Feel the pain

2. Know your user

3. Validate assumptions

4. Test with real users

5. Onboarding during use

6. The 3 Fs

7. UX first

Hilla Manor

UX Expert

hilla145@gmail.com

THANK YOU!