Branding from Scratch

Jean-Michel Basquiat �

Branding from Scratch�(The LAB Miami Case Study) �

The Story of Miami! The Story of Wynwood! The Story of Coworking!

The Story of us.!

The Story of The LAB Miami!!!

Gateway to Latin America, young, vibrant, diverse.!

Art, urban innovation, cutting edge!

The future of work, collaboration, bootstrapping!

Local, DIY, homegrown, entrepreneurship!

logo design process�

Brand Guidelines�(The Bible) �

G i l l S a n s L i g h tK e r n i n g : 2 0 0

s t r o k e o f t y p e = s t r o k e o f s q u a r e

M a i n L o g o , C o l o r , a n d S p e c i f i c a t i o n s

C 0 M 0 Y 0 K 1 0 0C 0 M 0 Y 0 K 9 0

T H EL A B M I A M I

C o l o r P a l e t t e

P a t t e r n s

C o l o r P a l e t t e

The LAB Miami is a coworking space with an artistic edge and a social focus located in Wynwood.

WHAT WE ARE

WHAT WE ARE

The LAB Miami is a coworking space with an artistic edge and a social focus located in Wynwood.

M a i n F o n t s

F u t u r a C o n d e n s e d M e d i u m

F u t u r a M e d i u m

G i l l S a n s L i g h t I t a l i c

G i l l S a n s L i g h t

Brand Life�(Now What?) �

Our Brand!

Visual Identity!!Our look!!

Space!!Our body !language!

Events & Partnerships!!Our actions!What we do!And who we do it with!!!

Voice !!Our tone!What we !say and how!

www.thelabmiami.com �

Brand Flavor �(the fun part) �

Brand Body Language�(Our Space) �

Brand Buddies�(“A man is known by the company he keeps”) �

Final Step�(Let your brand go) �

Other Brands�(Global) �

www.brucemaudesign.com �

Other Brands�(Local) �

Thank you!�(elisafaye.com �

Albacassandra.tumblr.com) �