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In this presentation we address best practice data visualization techniques, exploring common problems in designing for big data presentation and proposing some newfangled and enlightened solutions. We'll review how to effectively connect real-world customer needs to big data’s promise of a more efficient and response web. Last presented at WebbyTalksBoston: http://www.freshtilledsoil.com/event/fresh-tilled-soil-webbyawards-present-webby-talks/
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R!"#$r% B$&'()%
bigdatavisualizedB!
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01 thepromiseofbigdata
thepromiseofbigdata
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“...spot business trends, predict weather, anticipate disease outbreaks, foresee fraud, identify waste, combat crime, and determine
real-time roadway traffic conditions”
thepromiseofbigdata
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“...spot business trends, predict weather, anticipate disease outbreaks, foresee fraud, identify waste, combat crime, and determine
real-time roadway traffic conditions”
thepromiseofbigdata
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thepromiseofbigdata
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thepromiseofbigdata
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yourbabypictures
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“On November 8, 2012 Facebook announced their Hadoop warehouse grows
by roughly half a PetaByte per day.”
wikipedia
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atragedyofdata
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temp (F) of field joints at time of launch
0-ring damage index, each
launch
25 30 35 40 45 50 55 60 65 70 75 80 85 90
4
6
8
12
E%w$r% T*+(
atragedyofdata
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temp (F) of field joints at time of launch
0-ring damage index, each
launch
25 30 35 40 45 50 55 60 65 70 75 80 85 90
4
6
8
12
26F-29F was forecasted temp for January 28th
Challenger launch
E%w$r% T*+(
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03 insightsnotjustfacts
afactisn’tinsight
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facts data insights
W#$, w( -&.w W#$, w( w$&, ,. -&.w W#$, ,. %. $b.*, !,
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facts data insights
W#$, w( -&.w W#$, w( w$&, ,. -&.w W#$, ,. %. $b.*, !,
outcomes
W#$, /!0#, #$11(&
afactisn’tinsight
howdowegetoutcomes?
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Moresignallesscases
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doug merrill
“...the common perception of "big data" is being able to track lots of transactions —
but adding signals is m3t likely to transform a business”
Moresignallesscases
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doug merrill
creditscoresandsignals
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ficocreated
1970’2 1980’2 1990’2 2000’2 2010’2
fannie maerequires fico
freescores
data & signalscombined
2.1BNaccounts
Moresignallesscases
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doug merrill
excess income availabletime applicant spent on the applicationapplicant's ss# associated with dead persongeographic averagescomparative behavior
fico + =lower cost credit to a
larger number of people
$
Moresignallesscases
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doug merrill
data + signal = Less $/person
Moresignallesscases
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Moresignallesscases
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relevance
social signals
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04 thedesignchallenge
thedesignchallenge
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“If the client wanted another spreadsheet, then they wouldn’t need you”
amy balliett
outcomeisAstory
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toggle between data views
device data
manually entered data
relevance
context / social
social api’s
outcomeisAworkflow
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instant gratification
guiding workflow
timeline
outcomeisAworkflow
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signaling data
guiding workflow
multiple filters
user driven filtering
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05 thefutureisarainbow
napoleon’sdeathmarch
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C#$r)(2 M!&$r%
toolsfordataviz
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Professional Consumer
Real-time or Predictive
basic visualization
goodluck!
richard@freshtilledsoil.coM
http://dailyinfographic.com/
http://designmodo.com/magnolia/
http://shancarter.com/
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