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APPLYING QUALITATIVE RESEARCH PROCESSES TO GOVERNMENT INITIATIVES
Meena Kothandaraman@meena_ko
the city needed to hear more stories about
people, andtheir lifestyles
these stories would bring human meaning to
existing quantitative housing data
transparency and structure
we employed our rigorousfive-phased research approach
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
• What are some common behaviors and drivers when it comes to housing choices?
• What are common motivations, pain points, and goals for living in the city of Boston?
• What does “affordable” look like to those considered middle income?
• What are some housing necessities beyond the scale of the home unit? What defines necessity?
• What is the configuration of a middle income home and what kinds of homes fit this configuration?
ALIGN PLAN GATHER ANALYZE APPLY
focus was on aligning around what needed to
be answered
city unfamiliar with human-
centered qualitative research
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus was the designed
interaction for a three hour study
in-person connection and
in-context requirement
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus on anchored
activities that gave a platform for articulation
stories were complex and
abstract
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus on emotional and
physical needs of people
city more familiar with number-based data
ALIGN PLAN GATHER ANALYZE APPLY
ALIGN PLAN GATHER ANALYZE APPLY
focus on showing potential for qualitative
research through pilot
socialization didn’t happen
instantly
a structured process helped organize the abstract nature of
qualitative research
advocate for human-centered inclusion in civic
programs
the City of Boston served as a model with its human-
centered approach to housing design
Thank you.meena@twigandfish.com
@meena_ko#keepithuman
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