Basic design

The Elements of YEARBOOK:

DESIGN: basic

Basic Design

[Organized arrangement] of images & words to tell a story

Elementsof Design

■ Photos

■ Copy

■ White space

►headline & story ►captions

Don’t underestimate the importance and impact white space has on your spreads!

Placement of elements• Verbal and visual elements create

a bull’s-eye effect

White space

Words

Photos

Design stepsDetermine foundational structure by dividinglayout into columns of equal sizes.#1

1 col.

3 columns

2 columns

2 ½

3 ¾

1 ¼

All elements must begin and end on a column.

Design CAUTION

Design stepsEstablish the external margins…#2

The amount of white space that surrounds the spread.

Design stepsNote the gutter and the internal spacing…#3

(The 1 pica of white space between columns.)

Design steps

#4 Place an eyeline.

(Place in upper or lower third, never in the middle)

Design CAUTIONPlacement of the eyeline…

But nothere…

Design steps

#5 Place a vertical axis that meets your eyelineat what is called the axis point.

Design steps

#6 Select and place dominant photo at axis pt.

Design steps

#7 Place headline/copy area near dominantphoto to reinforce message.

Design steps

#8 Place next largest photo at axis point.

Design steps

#9 Continuing to work from the axis point, placeyour next photo.

Design CAUTION

(Avoid temptation to fill in the corners.)Pause and consider caption placement.

Design IMPERATIVEVary the shape and size of rectangular photos.

Design steps

#10 Working from the eyeline, place theremaining photos.

Design imperativePhotos should rest on or hang down fromthe eyeline.

Avoid running pictures into the outside margins, unless they bleed…

(Pictures that bleed run completely off the page.)

Design CAUTION

(Captions may differ in length, but must be the same width.)

Design steps

#11 Place a caption for each photo.

Design steps

#12 Begin design check.

■ Consistent external margin Does a photo touch each margin?

Design CHECK

■ Consistent internal spacingIs there 1 pica separation between each element?

Design CHECK

Design CHECK■ Eyeline

Do the photo edges create a line of white space that spans across two facing pages?

Avoid placing pictures on the spread that are theexact size & shape unless the content is related.

Design CAUTION

X XX X

XX

■ Bull’s-eye effectDo the layout of elements flow from the inside out, from black to gray to white?

Design CHECK

Design CHECK■ Captioning

Do you have a caption block for every photo?

■ White Space to OutsideDo you have white spaced trapped on the inside?

Design CHECK

Exampleof

trapped copy

Aim for a variety of content & balanced coverage

Design CHECK ■ Photo Cropping and Placement

Numbers: 1 person, 2 people, small group, large group

Design CHECK ■ Varied Content

Boys vs Girls: Do you have a balance?

Design FIX

#13 Replace photos or redesign as needed.

■ Use your layout to create others

Design MAXIMIZATION

#14

■ Mirror

Design MODIFICATIONSOriginal Design >

■ Flip

Design MODIFICATIONSOriginal Design >

■ Mirror-Flip

Design MODIFICATIONSOriginal Design >

■ Original

Design MODIFICATIONS■ Mirror

■ Mirror-Flip■ Flip

■ Design a layout using an eight-column format■ Place your eyeline■ Use 7-9 photos, varying size■ Create a headline with a subhead & place over copy area■ Make sure every picture has a caption placed logically near the photo it identifies■ Check your layout before turning it in

Your turn

The Spirit of The Spirit of $76K$76K

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