BackPack Fundraising App for Schools

BackPack Fundraising App An easy way to donate, volunteer and

fundraise for local schools

Linda Shum • User Experience Design: Section 9 • General Assembly Spring 2014

+

the Problem

Low-income schools are in

crisis every day.

+

Our crowdfunding app“BackPack”

provides donation and volunteer

opportunities for low-income schools.

How we help

n  IndieGoGo

Anyone can create a funding project

n  DonorsChoose n  BackPack

Offers volunteer opportunities

Offers incentives

Has in-app messaging between donors and schools

Yes No, only teachers

Yes

Yes No No

Yes No Yes

Yes No No

the competition

Volunteer Jason Wagner Retired school teacher

Parent Diego Lopez Parent of 2 children

Donor Michelle Sanderling Professional Product Mgr

Personas

Volunteer Jason Wagner Retired school teacher

Parent Diego Lopez Parent of 2 children

Donor Michelle Sanderling Professional Product Mgr

Personas

Volunteer Jason Wagner Retired school teacher

Parent Diego Lopez Parent of 2 children

Donor Michelle Sanderling Professional Product Mgr

Personas

Volunteer Jason Wagner Retired school teacher

Parent Diego Lopez Parent of 2 children

Donor Michelle Sanderling Professional Product Mgr

Personas

Donor (and Volunteer) Michelle Sanderling

n  36 years old

n  Product Manager

n  Travels for work

n  Single, no children

n  Passionate about education

I believe all children deserve a good start in life. - Michelle

Functional profile

https://www.flinto.com/p/88ceb471

Prototype

+

Supporters like to do more than send money.

Key Insight

+

Questions?

Contact me!

shumdesign@gmail.com

@ebflute

Shumdesign.com

Shumdesign.tumblr.com

Thank you