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DesignThinking,TimBrown• “Coasting”cameupandaimtomakeridingamoresimple,straightforwardandfun

activity.

Design,Business&Innovation Diana(YiduoQian)

DesignThinking,TimBrown• Theteamdevelopsthemore“in-storedretailingstrategies”andtakemorecareof

consumers

Design,Business&Innovation Diana(YiduoQian)

DesignThinking,TimBrown• Besidesthestrategiesinstores,therearemorethingsoutofstoresthattheteamdid

forconsumers.

Design,Business&Innovation Diana(YiduoQian)

DesignThinking,CriticalQuestion1• Is“Coasting”reallyagoodwaytodriveabike?

ChrisChambersDSAADIOwner/Proprietor|ChrisChambersSchoolofMotoring

Design,Business&Innovation Diana(YiduoQian)

Yiduo Qian

DesignThinking,CriticalQuestion2• Whyyoushouldapplydesignthinkingtoyourlife?

Co.design website

Design,Business&Innovation Diana(YiduoQian)

GoingDeeper,SeeingFurtherJaneFultonSuri

• Ethnographybecomesamoreimportanttermforpeopletogetdeeperinsights

Design,Business&Innovation YiduoQian(Diana)

GoingDeeper,SeeingFurtherJaneFultonSuri

• 10Waysthatgoingdeeperandhavemorevaluableinsights

• Linearconnectionbetweenobservationandimpacteg:ATM&mirror

• Zoomingouttohavealargerandcompleteviewofcontext

• Standingonothers’anglesandoverlappingpeople’sviews

Design,Business&Innovation YiduoQian(Diana)

GoingDeeper,SeeingFurtherJaneFultonSuri

• Consideringextremepeopleandsimilarcases

• Understandingthecultureforcethatmightinfluenceindividuals

• Mixingmultiplesourcestohaveanuancedunderstanding

Design,Business&Innovation YiduoQian(Diana)

GoingDeeper,SeeingFurtherJaneFultonSuri

• Maketheprocessavailabletopeer

• Openuptheprocesstothepublic• Takealookonourown• Widenthebusinessrangeor“target”

Design,Business&Innovation YiduoQian(Diana)

GoingDeeper,SeeingFurtherJaneFultonSuri

• Theseeffortsshouldgodeeperandfurtherandbecomeimportantinbusiness

field

Design,Business&Innovation YiduoQian(Diana)

EthnographicResearchObservations,BrooklynBridgePark

Design,BusinessandInnovation Yiduo Qian(Diana)

Likeposeandmystiquebutshywhileposing

Design,BusinessandInnovation Yiduo Qian(Diana)

EthnographicResearchObservations,BrooklynBridgePark

Tallenoughtocatchthebasketrywithoutmuchleapandwanttodunklikeabasketballplayer

Design,BusinessandInnovation Yiduo Qian(Diana)

EthnographicResearchObservations,BrooklynBridgePark

Playtimewhenwedoneshootingphotos

Design,BusinessandInnovation Yiduo Qian(Diana)

EthnographicResearchObservations,BrooklynBridgeParkTryingtohaveatypicalJUMPshootingandcomparetheheighttheyjumpaftershootingphotos

Design,BusinessandInnovation Yiduo Qian(Diana)

EthnographicResearchObservations,BrooklynBridgeParkFindouttheyallwearblackshirt,wanttoposelikepreludeofafight

• Stricttotheplaceweshootphotos

• Boyspreferdarkshirts

• liketreasonstylephotos

• Insomepoints,boyslikeposingandtakingphotsmorethangirls

• Beautifulviewscaninspirepeopletakingphotosandposedifferently

Design,BusinessandInnovation Yiduo Qian(Diana)

EthnographicResearchFindings

Yiduo Qian
Like
Like

Interviewing Humans•Prepare for the interview

- brief description and goal-have a expect response-Small talk-questions

Design, Business and innovation Yiduo Qian (Diana)

Yiduo Qian
Yiduo Qian
Yiduo Qian
Breif
Have
Questions
Breif
Have
Questions

Interviewing Humans• Structure of the interview– introduction (warm up)– Body (doing deeper ; open-ended Q)– Conclusion

Design, Business and innovation Yiduo Qian (Diana)

Yiduo Qian
Introduction
Introduction

Interviewing Humans• Host the interview– Breathe– Focus on the interview– Attention vague answers– Not information about yourself

Design, Business and innovation Yiduo Qian (Diana)

Yiduo Qian
During

Interviewing Humans• Before interview– Make a checklist– List questions

Design, Business and innovation Yiduo Qian (Diana)

Interviewing Humans• Post-production the data – Find themes – Specific language– Point out problems

Design, Business and innovation Yiduo Qian (Diana)

3

Design,BusinessandInnovation Yiduo Qian

InterviewGuide OpenQuestions• How’syourclassgoing

(cancelled)feeling?• Whichclass?Why?• Whatyoudoduring the

sparetime?(directing)

Thegodeep• Whyyouwanttodo?• Whoinspireyou?• What’syouroppinon of…(someone

related)?

EditedInterviewhttps://www.youtube.com/watch?v=x1-WylWPrJg

Design,BusinessandInnovation Yiduo Qian

InterviewFindings

• Hanslikesplayingbasketballandguitarduringhissparetime.

• Hanswantstobeadirectorinthefutureduetohishighschoolexperience.

Design,BusinessandInnovation Yiduo Qian