Adelahaye strategic branding and design portfolio jakarta, london, singapore 2012

Strategic branding and designRecent work

ADELAHAYEBranding and Design

Strategy + Design = ValueThese days, people believe not what you say, but

what you do. So we use branding to help clients

do new things. New businesses. New experiences.

New relationships. New ways. New things that

challenge, provoke, reinvigorate. And, increase

the business results.

To help clients achieve new ambitions through

brand-led strategy. We help them clarify their

brand idea, devise the best brand architecture,

and manage their brand for maximum impact. To

help clients create new businesses and services

through brand-led innovation.

To help create the best possible customer

experience – in-store, online, through the

products, services and customer service - just to

mention but a few of the touch-points.

To help clients reach new levels of performance

through brand-led transformation. To use the

power of brand to engage, excite and embolden

their employees. And, to assist clients in carving

out a new presence in the world through brand

communication. To help them up with new

brand names, visual and verbal identities and

communication strategies – online and offline.

Before we start any work on your brand, we need

to understand where you are going first before

we start working with you. The secret behind

delivering an excellent brand is to start with an

understanding of the key economic and business

drivers.

We’re happy to work with an existing strategy or

develop a new strategy. Either way it’s a critical

stage that has to be considered before any

solutions-based process starts. It may mean no

change; it may be an evolution; or, it may be a

total re-evaluation of your brand (a revolution).

Our clients and brand experience

Fashion & retailModern Ape Clothing

Army of No Clothing

Urban Outfitters

Cristian le Croix

Some Are Thieves

Innovative Fashion Ideas

Jaccuse Interiors

Zapp Design

Baranusa

SportNike

Step On Magazine

John Collins Racing

Putt Magazine

5 Star

Mike Woo Surfboards

Financial/investmentPort Funds

Sustainable Growth Group

Oriental Occidental Developments

Harmonious Group

Quantum RJI

China Growth Fund

Lifestyle and destinationBali International Park

Jimbaran Hijau

Vivre Experience

Adepa

The Bay

Tank Magazine

The Hill Villas

The Bali Khama

Villa Upama

KUA

Asiana

Biu Biu

The Mertasari

The Victoria and Albert Museum

Entertainment and hospitalityCanteen

Loewy

Casa Jakarta

The Stanton Warriors

Fabulous Group

Product and technologyCiroc Vodka

Lactamil

Danone Activia

Danone Aqua

ING

Cobra Group

Dell

BaliRite

MediaChannel 4

Sky Sports

Endemol UK Productions

40 Years of Hurt

HealthcareChiropractic Indonesia

Re5 Pharmaceuticals

Environmental and CSRThe Global Conservation Standard

S2o Cleantech

Green Peace

Danone Nutrindo

Jimbaran Hijau

Ige Cambodia

Top Crop

Let’s face it, every branding/marketing company says their process/

methodology* is unique. We say differently. They may package it

differently and use different words and jargon but there is a tried and

tested approach to brand and market strategy development. But, what

we have to keep in mind is that very client’s needs are very different.

We work with a very structured process – a four phased approach –

during which the client may enter at any point.

How we do it: The phased approach

Market Review& Assessment

Develop StrategyValue Proposition, Positioning,

Segmentation, Pricing/Product, Channel,

Mkt. Strat, S&D. Marcomms

CreativeVisual Language, Identity

Naming, Web, Templates

Implementation &Roll-out Plan

Measurement

° A detailed programme outlining all phases, stages and steps can be provided.

We always ensure that the point of entry is always reviewed and

analysed to ensure the previous and ensuing phases are in full

alignment to deliver the best solutions. What makes us different then?

The people we bring on board – we bring the best people to work with

you as opposed to you having to work with a team that spreads itself

out on different clients. So, in a nutshell – our people make us different

and better.

Taman Bhagawan Branding and collateral, Bali, Indonesia

GBP 134.36

AdepaBranding and collateral, Bali, Indonesia

Select pages from Adepa brand guidelines , Bali, Indonesia

AdepaAdvertising templates, Bali, Indonesia

Raintrust USADigital, USA

The Global Conservation StandardBranding and collateral, London, United Kingdom

Sustainable Growth GroupInternal newsletter design, London, United Kingdom

Intelligent Landscape Management

Conservation Area Buffer Zone

The Global Conservation StandardReports and supporting artwork, London, United Kingdom

Sustainable Growth FundsBranding and collateral, London, United Kingdom

AksaraDigital branding and design, Jakarta, Indonesia

Sustainable ConservationBranding, digital branding and graphic design, London, United Kingdom

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THE BAYNusa Dua Hotel Resort AreaLOT BaliIndonesia

Jakarta OfficeThe Ubud Building3rd FloorH.Agus Salim 132 MentengJakarta 10310Indonesia

T +62 21 310 1190F +62 21 310 0014

Lim LannyGeneral Affairs

M +62 815 11435181E general.affairs@thebaybali.com

www.thebaybali.com

GRAND HY ATT

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LUXU RY COLLECTIO N

WESTIN RESO RT

CONRAD BAL I

CLUB MED

MELIA RESO RT

BALI COLLECTION

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Nusa Dua Hotel Resort Area

LOT C-0

Bali

Indonesia

Head Office

PT. Bali Sunrise Beach

The Ubud Building

Jl. Agus Salim No.132

Jakarta 10310

Indonesia

T +62 21 310 1190

F +62 21 310 0014

E enquiries@thebaybali.com

The BayStrategic Branding and Visual Language , Bali, Indonesia

The BayDesign outputs , Bali, Indonesia

RocketWebsite design

Arjuna SilverWebsite design and branding

KUAStrategic Branding, website and collateral,Bali, Indonesia

Indonesian Ministry of TourismPoster campaign design, Jakarta Indonesia

Danone AquaDigital advertising in conjunction with Roundtable Asia, Jakarta, Indonesia

Sustainable Growth Group and EcoficientDesign management and application, London, United Kingdom

Sustainable Growth FundsWebsite design, London, United Kingdom

Saphire Group (D’consulate)Website design, Jakarta, Indonesia

The MertasariWebsite design, Bali, Indonesia

The Bali KhamaWebsite design, Bali, Indonesia

BaranusaStrategic Branding and Design, Jakarta, Indonesia

The Wings GroupWebsite design, Jakarta, Indonesia

Loewy JakartaWebsite design, Jakarta, Indonesia

Canteen JakartaWebsite Design, Jakarta, Indonesia

Chiropractic Indonesia Re-Branding and educational material design, Jakarta, Indonesia

Fabulous GroupWebsite Design, Jakarta, Indonesia

Step On MagazineWebsite design, London, United Kingdom

Traditional Balinese architecture specialists

Joe BloggsSenior Design Consultant

T +62 627 272 7394M +62 812 383 8939E joe.bloggs@baliarchitectureassociates.com

The office, Name of road, Denpasar, Bali, Indonesia

www.baliarchitectureassociates.comBali Architectural AssociatesStrategic Branding and Visual Language, Bali, Indonesia

The Hill VillasBranding, print and web design, Bali, Indonesia

The Port ReportPrint and web design, London, United Kingdom

Villa UpamaWebsite design, Bali, Indonesia

Army of no! Brand creation, fashion and collateral design, London, United Kingdom

Danone ActiviaWebsite design, Jakarta, Indonesia

BerrywhiteWebsite design, London, United Kingdom

BaliriteBrand design, product and packaging, Jakarta, Indonesia

Quantum RJI (Mining and Resources)Brand design and collateral, Jakarta, Indonesia

Wealth and living magazineMagazine design, Jakarta, Indonesia

40 Years of HurtBrand design, digital and collateral, London, United Kingdom

The Movie and TV Opportunities FundBrand design and website design, Jakarta, Indonesia

Tank MagazineArt direction and graphic design, London, United Kingdom

Casa JakartaWebsite design, Jakarta, Indonesia

Some are TheivesArt Direction and catalogue design, London, United Kingdom

Modern ApeFashion design, collateral and website, London, United Kingdom

Endemol TelevisionWebsite design, London, United Kingdom

The Victoria and Albert MuseumPoster design, London, United Kindom

Port FundsWebsite design and collateral, Jakarta, Indonesia