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Más allá de buenos productos Productos
que hacen del mundo un sitio mejor
@silviacalvet
This talk is a call to action ♥ ≋ ⚇
►http://www.youtube.com/watch?v=q8LKaASRGYQ
We are innovators.
We are
changingthe world.
Really?
We are doing... But not enough
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IFRC
World Wide Wild Crisis, Pain, Stress...
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Mon
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How others feel about Good
Yummy bio meal
Letter from
ethical bank
services
Volunteer work@ work
Getting ready. Dressed with organic cotton stuff
7am 12pm 16pm 20pm
Germany ♀
Recycling
What stops you from doing more? ‟ Time.”
@ work
Emotional intensity about GoodActions for a real good
‟My job isn't focused on solving societal problems. I would prefer a job like that, but not enough opportunities are
around, or I couldn't afford the poor salary to do them.”
United Kingdom ♂
Yummy bio meal
Letter from his ethical
bank services@ workRecycle
7am 12pm 16pm 20pm
@ work
Emotional intensity about GoodActions for a real good
Yummy bio meal
Donation to Children charity
@ workGetting ready. Dressed with organic stuff
7am 12pm 16pm 20pm
France ♀
Recycling
‟Not as many opportunities as I would like, especially because the clients I work for are not involved in addressing such issues.”
@ work Quarterly Newsletter
Emotional intensity about GoodActions for a real good
Lunch@ workGetting ready
7am 12pm 16pm 20pm
Quarterly Newsletter
‟I try to do projects that are respectful and transparent to the people.”
@ work
Spain ♀
Recycle
Emotional intensity about GoodActions for a real good
‟I feel that as ux designers we have a chance to make people worry less about, and spend less time on, work-
related things and spend more time together.”
The Netherlands ♂
Yummy bio meal
Letter from his ethical
bank services@ work
Getting ready. Dressed with organic cotton stuff
7am 12pm 16pm 20pm
News from @ work
Emotional intensity about GoodActions for a real good
Who do you think will change the world to be a better place?
...exactly!
☐ The government
☐ The non-profits
☐ I, you, we
It’s the time
The Stupidfication of Design
Solving 'user experience' problems won't be solved by narrowly focusing designers around production work.
http://zurb.com/article/1355/we-ve-lost-the-guts-to-think
The Creative Economy Revenues come for intangible
Creative Economy report 2008The UN’ Conference on Trade and Development defines emerging ‘creative economy’ as
• An evolving concept based on creative assets
• Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement
• Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism
•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at amacro and micro levels to overall economy
• An evolving concept based on creative assets
• Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development
• Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism
•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at a macro and micro levels to overall economy
“Consumers don't want to make the world a better place.
They want brands to do that for them ;)”
Brand Sacrifice
http://trendwatching.com/trends/brand-sacrifice/
“Consumers don't want to make the world a better place.
They want brands to do that for them ;)”
Brand Sacrificewhile some consumers are actively making SACRIFICES of their own, many more crave a new kind of consumption: one that allows continued indulgence without guilt over negative impacts on SELF, SOCIETY or the PLANET.
http://trendwatching.com/trends/brand-sacrifice/
Look how they care
Look how they care
Are you waiting for a
Social innovation project?
Green Company, A Social responsibility project...
Why?
Is our DNA
WHAT...? Don’t Panic. Relax,
WHAT...? Don’t Panic. Relax,
♥ ≋ ⚇
WHAT...? Don’t Panic. Relax,
♥ ≋ ⚇
The People’s Supermarket Social innovators
► http://youtu.be/pKISELngWj0http://www.thepeoplessupermarket.org
Business with heart Accidental Social innovators
Rational & Planned shopping vs Impulsive & Irrational.
Focused on satisfaction of saving vs credit stress.
Inspired by the positive energy of Dreams vs compulsive consumerism.
Science & BusinessHuman production and consumption patterns are no longer sustainable
► http://www.blueeconomy.eu/m/videos/home/http://www.blueeconomy.eu/
Common Welfare Economy Market values & Social values no longer oppose each other
https://www.ecogood.org/en
Text
R&D Understanding the problem
http://designthatmatters.org/portfolio/projects/incubator/
Buddhist Approach Compassion & empathy
leeho
well
phot
ogra
phy
Today, more than ever before, life must be characterized by a sense of Universal responsibility, not only nation to nation and human to human, but also human to other forms of life.
Warning!
http://www.flickr.com/photos/cameliatwu/4060966995
http://www.flickr.com/photos/11818909@N06/4146580031
Warning! You
leave an imprint anyway
http://www.flickr.com/photos/dharma_for_one/4246981612
START some day is today
NOW@silviacalvet#ONGood
Thank you
Tip #6Not only MICRO
but MACRO
too
Conscious capitalism
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