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Presented at UX Australia 2012, Brisbane Australia. Designing for mobile is challenging. Here are 5 things which everyone should be considering when they create their mobile strategy, such as “having an app isn’t everything” and “context is everything”.
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5 things everyone should know about
Mobile UX
Frankie Madden@frankiemadden @stamfordux
Mobile stats
57% of Aussies have smartphones
15% of Aussie homes have tablets
http://www.nielsen.com/au/en/news-insights/press-room/2012/australia_s-multi-screen-report-for-q1--2012-shows-television-vi.html
http://www.smartcompany.com.au/information-technology/049727-57-of-australians-have-smartphones-adoption-rates-outpace-the-us-and-europe.html
56.9% Android30.5% iOS
http://www.cnet.com.au/android-clear-mobile-os-leader-in-australia-339340792.htm
Mobile stats
1: TIPUnderstand context of use
1: TIPUnderstand context of use
1: TIPUnderstand context of use
1: TIPUnderstand context of use
2: TIP Consider all channels
3: TIPAn app isn’t always the answer
10
3: TIPAn app isn’t always the answer
4: TIP Start simple
4: TIP Start simple
4: TIP Start simple
5: TIP Test test test
1: Understand context of use
2. Consider all channels
3. An app isn't always the answer
4. Start simple5. Test test test
Frankie’s top 5 Mobile UX tips
Frankie Madden@frankiemadden @stamfordux
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