5 Steps to Design Your Website

5 Steps toDesign Your WebsiteWithout Losing Your Sanity

A BEGINNER’S GUIDE

Define Your Goals

STEP ONE

What does your website need to do or be to help your business succeed?

1.

2. How can I achieve it?

BRAINSTORM ANSWERS

Build Your Site Architecture

STEP TWO

Required pages

Page purpose

Page features

MAKE A LIST

ex. home, about, sales, etc.

ex. sign up for your lead magnet

ex. video background, sign up box, any photos, etc.

Create Your Mockups

STEP THREE

l ogo

l ogo

Sketch it out.GRAB A PENCIL AND. . .

Using your Site Architecture, sketch out how you want each page to look.

Make sure your page is in-line with your goals. And if you’re stuck, browse the web or Pinterest for inspiration.

Customize Your Design

STEP FOUR

MediaGET CREATIVE

IMAGES VIDEOS AUDIOS

Looking through your mockups, make a list of what media you’ll

need and whether you already have it or will need to get it.

ColorsSET THE TONE

Using your business goals and/or logo, create your color palette.

To look the most professional, try to stick to no more than 2-3 main colors. And don’t forget the neutrals!

Write Your Copy

STEP FIVE

Words matter.BECAUSE. . .

Use your mockups to determine what copy you need.

Either hire a copywriter or find the time to research how to write a killer about/sales/home/etc. page.

You need to know how to convert clients and your website copy needs to reflect that.

Try to make your copy...TO KEEP IN MIND

• Clear, direct, succinct (easy to read)• Customer-focused (relevant to your viewer’s needs)• Conversion-optimized (benefits with credibility)• Consistent (in voice and tone with your overall

brand messaging)• Competitive (with keywords woven in)

You’re now ready to build!

CONGRATULATIONS

You’ve designed your website and know exactly how you want it to look.

Your next step is to find a theme or framework to build it on or hire a web developer to turn your plan into reality.

Get Your FREE WorkbookVisit my blog to get FREE 5 Steps to Designing Your Website Workbook.

It includes more details for each step, and some examples to help you along the way.

Thank You!For more resources to make your website

successful, visit alirand.com.

And please don’t hesitate to reach out to me if you have any questions about your

website. I’ll do my best to help you!

- Ali Rand