5 Psychological factors behind creating a great user experience

Marlin Jayakody Associate User Experience Architect at

HI I’m

5 Psychological factors behind

creating a great user experience

“Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing? Laura Busche, Brand Content Strategist at Autodesk

What you won’t be learning today.

Mind Reading

Detecting Lies

Solving your friends issues

What we will be discussingTrying to understand some basic facts about how users think

and behave which we can implement in interaction design

How humans remember and how their memory work?

01.

Human information processing

Sensory Memory

Short Term Memory

(Working Memory)long term memory

Stimulus(Sensory Input)

Perceptual Subsystem

CognitiveSubsystem

Provide information and status on the available sections

Provide information and status on the available sections

Focusing attention to a specific section.

Humans perceive the world as meaningful complete objects.

Not just as series of individual parts.

02.

Gestalt PrinciplesWe like to group things together to make whole objects rather than seeing things for what they are.

SimilarityWhen things appear to be similar to each other we group them together. And we also tend to think they have the same function.

Proximity Things that are close together appear to be more related than things that are spaced farther apart.

Common Region When objects are located within the same closed region, we perceive them as being grouped together

Continuity Elements that are arranged on a line or curve are perceived to be more related than elements not on the line or curve..

Figure/ Ground People instinctively perceive objects as either being in the foreground or the background. your eye instantly sees a white apple sitting on a black background.

Humans find it easy to hit larger targets which is closer than smaller targets

which is further away.

03.

MT = a + b log2(2A/W + c)

Implications of Fitts Law

Human being’s Needs are hierarchical 04.

Maslow’s Hierarchyof needs

Adapting towards User Experience

Human beings are social animals05.

How is it applicable to User Experience.

THANKS FOR TOLERATING

For any questions tweet me on @MarlinJayakody