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Global Mobile Game Market
Developing Creative Mobile Games
2 of 6Christina Hsu
Agenda Game Apps: Global Hits Showcases of Taiwan Game Apps About Innovation New Zoo’s Mobile Game Report Q&A
Game Apps: Global Hits
Candy Crush Saga
https://www.youtube.com/watch?v=t5Iw5I9dYKI
History Release:
Facebook : April 2012 Mobile (iOS & Android) : November 2012
Records: Over 10 million downloads in 1st month Number 1 game on Facebook (January 2013) 10+ million DAU, 45+ million MAU (March 2013) The highest-grossing app in the Apple and
Google app stores (April 2013)
Rage of Bahamut
http://video.answers.com/rage-of-bahamut-teaser-trailer-517366465
Bahamut (RoB)
https://www.youtube.com/watch?v=q0cqfYP6rtA
https://www.youtube.com/watch?v=toj29YVZb30
Launched in February 2012 iOS, Android, &. Browser-based
#1 Top Grossing Chart on US Google Play and App Store for 16 weeks
Clash of Clans
https://www.youtube.com/watch?v=0Y5-lRHj8Hg
COC
https://www.youtube.com/watch?v=WchUWBU1hbI
Launched in August 2012 iOS only, MMO Strategy
Top 5 Grossing Chart since December 2012
Hay Day
Hay Day Launched in June 2012
iOS, Android MMO Puzzle+RPG iAP from Supercell's two iOS applications
were reportedly generating $2.4 million per day for the company in H1 2013
https://www.youtube.com/watch?v=cF21gTedP-I
https://www.youtube.com/watch?v=hFil2x9ff1k
Puzzle & Dragons
https://www.youtube.com/watch?v=vgZFZtG8rQM
P&D
https://www.youtube.com/watch?v=zCX-Tz8KpXE
Release: iOS : February 2012 Android: September 2012
Records: #1 on Global Grossing Chart of AppStore
and Google Play in April 2013 Daily revenue USD 3.75 million 13 millions of downloads in Japan only
Minecraft
https://www.youtube.com/watch?v=MmB9b5njVbA
Minecraft
Launched in November 2011 Java platform, Java applet, Raspberry
Pi, Android, iOS, Xbox 360, Xbox One, PS 3, PS 4, PS Vita
Single-Player + Multiplayer, Sandbox Records
33+ millions copies sold 1200+ schools take it as part of
lectures
https://www.youtube.com/watch?v=kS84bTtwYsw https://www.youtube.com/watch?v=rvlwWiskcLk
Angry Bird
Angry BirdsAngry Birds Seasons
Angry Birds RioAngry Birds Space
Angry Birds Star WarsAngry Birds Friends
Angry Birds Star Wars IIAngry Birds Go!
Launched in iOS, Android, &. Facebook Single-player, ACT
#1 in global chart Franchaise &. Licensing
souvenirs
Zynga Poker
https://www.youtube.com/watch?v=7YdfZaSnDHs
Zynga Poker
1st launched in July 2007 Facebook, iOS, Android, and Google+ MMO, chess and card
Records 38+ millions players, the largest poker site in
the world The mobile version of the game is available in
18 languages like Chinese, English, Indonesian, Spanish, Portuguese, Turkish, and French.
Big Fish Casino
https://www.youtube.com/watch?v=ajQ4Ol8KBwg
Showcases of Taiwan Game Apps
Bonnie’s Brunch
https://www.youtube.com/watch?v=gO44DcLGhKw
https://www.youtube.com/watch?v=xs_jp28gcTU
Space Qube
https://www.youtube.com/watch?v=EHMh8EwHDLE
https://www.youtube.com/watch?v=BzHRitXiMZQ
Orangenose Studios
https://www.youtube.com/watch?v=SATqe2HYPUA
About Innovation
Innovation Matters
Innovation First
Managing Innovation
Definitions of Innovation
Innovation Comes From
Inspire Your Innovation
In Short, Innovation Comes From
Understanding Users is Critical
New Zoo’s Mobile Game Report
Crowded Market
The Rise of Mobile Games
5 Key Trends
Global Picture
Per Country
Segmentation Model
YoY Growth
F2P is the King
Rise of F2P
Rise of F2P
Apple vs Google: Share
Apple vs Google: Users
Gender Split
Cross-screen Gaming
Different Portable Devices
Example
Publishers: Apple
Publishers: Google
Top Games: Apple
Top Games: Google
User Profile
Thank You! Any Questions?
My E-mail: chrishsu9801@gmail.com
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