2011 Christmas Overview

Christmas 2011

Christmas Overview

Volunteer RecruitmentMarketing and PRSpecial Events

Pre-Kettle Volunteer Recruitment

Registration Week• Nov 8 – 11• Nov 7: Mandatory

orientation session

Distribution Set Up• Dec 5 - 10

Distribution Week• Dec 12 - 16

Registration Week

• Nov 8 – 11 • SC State Fairgrounds• Assist at Christmas

warehouse• Meet with applicants• Review applications• Must be 18 or older• Mandatory orientation

session

Distribution Set-up

• Dec 5 – 10 • SC State Fairgrounds• Assist at Christmas

warehouse• Move tables, chairs, etc.• Sort food and gifts• Assemble gift bags• Must be 16 or older

Distribution Week

• Dec 12 – 16 • SC State Fairgrounds• Assist clients as they

pick up their gifts at the Christmas warehouse

Kettle Campaign

Volunteer Recruitment• Target groups to adopt

kettle for a full day 10am – 8pm

• Need contact person for reservations and staffing internally

• Complete form and return to staff

Kettle Campaign

Spread the Word• Schedule speaking

engagements • Pass out flyers• Send emails• Facebook and tweet

Kettle Campaign

Digital Kettle • Target individuals to host an

online Red Kettle• Partnering with young

professional groups• Facebook contest to give

away iPad to whoever raises the most $

Marketing & PR

• Word of mouth volunteer recruitment• Optimize email marketing• State Fair booth• Advertisements

Programs

Angel TreeBear DressingStocking Stuffing

Angel Tree

• Adopt a child for Christmas

• Collect toys & food for those in need

Bear Dressing

• Adopt a bear to dress for Christmas

• Dressed bears are distributed to the needy

Stocking Stuffing

• Great for school or youth groups

• Stocking stuffer suggestions available online

• Oct pick-up > Fill > Dec drop-off

Events

OctoberOct 12-23 State Fair booth

NovemberNov 8-11 Registration WeekNov 18 Bell ringing beginsNov 21 Christmas Kickoff

DecemberDec 5-10 Distribution Set-upDec 10 Christmas RevealDec 12-16 Distribution WeekDec 24 Bell ringing ends

Contact

Contact Seth Taylor for more information. • seth.taylor@uss.salvationarmy.org• 803.309.3244 • http://DoingTheMostGood.org