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8 Key Elements of Great
Web Design
CONTENT MARKETING DIVISION, SONIGROUPS.COMINDIA’S LEADING DIGITAL MARKETING& WEB DESIGNS ,
WEBDEVELOPMENT COMPANY DELHI, INDIA
Great designs aren’t built by tools….
They’re built by human beings.
Image Courtesy: Google Images
There’s a lot of thought, work, testing and
reiterations of iterations that go into a design project before it goes live.
A great web design is reliant upon several
factors that need to amalgamate together in a
finely-tuned balance.
Before we build a great website, let’s first begin to deconstruct the process of building up.
Image Courtesy: Ken Keis‘ LinkedIn blog
So, how do we build beautiful, functional
websites?
For starters, it’s not going to happen
overnight.
Image Courtesy: http://tomdrexlerplumbing.com/
Again, it’s important to remember that designers
need to strike a balance between their design
process, their artistic talent and their technical
skills.
So, here is
the
breakdown
of…8 Key Elements of
Great Web Design
The Human Touch
1. Understand your Audience
Make this your mantra: all audience groups are not
created alike.
Take a look at these websites created for
different purposes.
The common factor tying
them all together is a great
understanding of their
audience and excellent
UI/UX.
Site: Zomato.com
Vertical: Food & Beverage
Site: Gaadi.com
Vertical: Automobile
Site: Gaana.com
Vertical: Music
Site: Make My Trip
Vertical: Travel
Site: Snapdeal.com
Vertical: e-commerce
2. Figure out your Creative Process
As creative people, we need freedom to follow
our own processes for getting things done.
And that can’t happen until you understand
your creative process.
Do you know where you find inspiration for
a design?
Do you need to sketch first?
Do you need to think things through first or
do you just dive right in with a project?
Do you need frequent breaks or do you
have marathon work sessions?
Gaining a close understanding of your creative
process will help you plan your work in a more
efficient manner.
And if all else fails, there’s
nothing like a great panic
session to get productive!
3. Organization and Basics
Does this look familiar to you?
Image Courtesy:
designjournalsos.blogspot.com
Image Courtesy
designbeep.com
And this?
The importance of getting yourself
organized, putting your thoughts down on
paper and making your design tangible
can’t be understated.
Nothing good ever came from
not thinking things through.
Especially not for visual artists!
4. Innovate
If you’re an experienced designer,
you’ll be able to look at a client’s
requirements and determine
whether certain standardized
elements are still necessary or
they’ve become redundant.
It’s likely that a few tweaks here and
there would do the job.
And these don’t need to be major changes.
Removing smaller elements like search boxes, multiple
lead forms on the home page and irrelevant links can
improve the UI/UX for your audience.
Brass Tacks
5. Responsive Design
With the rapid increase in smart phone penetration
building responsive designs has become mandatory
for the agencies. Responsive designs are an
irreversible trend now.
6. Simplify, Simplify, Simplify
Simplify everything in your design including, navigation,
content, images, HTML files, the amount of inline code
you use, and block elements etc. and remove
everything that’s not needed.
This is one of the cleanest designs we can mention – no
wasted words or images.
The moral of the story is simple: you don’t want to make
your site users struggle to find the information they need or
want from you.
7. Don’t Stop Testing
Continue testing the design to know whether your design is
efficient and beautiful and connects with the right people.
8. Typography
Typography is very important for your design to be
received well.
The typography you choose sets the tone for your
website.
It directs navigation and leads the audience from one
section to the other, i.e. supports the structure and flow of
your content.
Besides these, there’re lots of other things to be kept in
mind in order to create a great web design...
Attention
to details
Focusing on the quality
(uncompromising
aesthetics), PSD
management
Cross-discipline
communication
If there’s anything you feel needs to be added on here,
leave a comment! And don’t forget to share this post if
you’ve enjoyed reading it!
Visit Sonigroups.com and Read to our Services as web designing, Web
deployment, SEO services Delhi, graphic designs, printing Services, Visiting Card,
business card, content on digital and content marketing. Call us-91-7838165510
www.techmagnate.com
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