2. aesthetics theory

Aesthetic TheoriesDENNIS DAKE

Iowa State University

Presented by Bayu Indra Pratama

The aesthetic aspects communication•Visible, Structural, and Configurational in nature•Largely implicit in apprehension•Holistic in coveying meaning•Cognitive in a generative sense

The Philosopic Perspective

In bodies, in souls, in knowledge-Plato

The Artistic Perspective

“Artist, as the makers of visual messages, are infinitely connected aesthetic clues, their selection, manipulation, and ultimate refinement”

SCIENTIFIC AND INTERDICIPLINARY PERSPECTIVE

VISUAL AESTHETIC THOUGHT

AESTHETICS

VIEWER

MAKEROBJECT

PERCEPTION OF AESTHETICS RELATIONSHIP

VISIBLY RELATIONAL•Visible• Individual Parts•Contextual Parts

PERCEPTION OF AESTHETICS RELATIONSHIP

These complex relationship between visual elements are not not easily comprehended in verbal terms. The designted term these complex

structural relationship is physiogomics

PERCEPTION OF AESTHETICS RELATIONSHIP

Flexibility and FluencyFlexibility provides for the purely perceptual apprehension of novelty,

originality, and message integrity. Ritualized, stereotyped, and repetitive messages are not as likely to attract or sustain viewer

attention.

PERCEPTION OF AESTHETICS RELATIONSHIP

Implicit or Hidden Aesthetic

Explicit configurations made up of lines,

shapes, colors, values and etc.

Holistic Vision: Thinking by Appreance

World

Hidden Message Visible

PERCEPTION OF AESTHETICS RELATIONSHIP

ReconstrualWords (interpretation), deeds (visible attributes), and underlying tone (aesthetic qualities)

The logic of Visual Aesthetics

•Ambiguity and Meaning•Control of Direction• Ecological Relationship• Tensional•Unity•Realism• Layering