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Vad kan Big data göra för ditt företag? Låt dig inspireras av Robert Lecklin som har hjälpt flera kunder att implementera sin Big data strategi. Genom detta har de lyckats omvandlat värdelös data till värdefulla insikter. Han kommer i denna session att dela med sig av erfarenheter av kundcase där en strategi för big data gjort avgörande skillnad...
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© 2014 IBM Corporation
Big Data is making a big difference
BusinessConnectA New Era of Smart10/01/2014
Robert LecklinNordic Big Data Sales Leader+46 70 793 5379robert.lecklin@se.ibm.com
A New Era of Smart
© 2014 IBM Corporation2
Agenda
Big Data – Hype or reality?
Customer stories and use-cases
The IBM Big Data platform
Where should you start?
A New Era of Smart
© 2014 IBM Corporation
Dilbert on Big Data – “It is Everywhere!”
A New Era of Smart
© 2014 IBM Corporation
Businesses are “dying of thirst in an ocean of data”
80%of the world’s data
today is unstructured
90% of the world’s data was created in the
last two years
1 in 2Business leaders don’t have access to data they need
A New Era of Smart
© 2014 IBM Corporation
Welcome to the Big Data Opportunity
“The list of life's certainties has gotten longer.
Along with death and taxes we can now include information overload.”
A New Era of Smart
© 2014 IBM Corporation
“We have for the first time an economy based on a key resource [Information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is.”
– John Naisbitt Source, Megatrends, Naisbitt, John, Grand Central Publishing 1988
“We are not suffering from Information Overload. We are suffering from Filter Failure.”
– Clay ShirkySourcehttp://www.ted.com/talks/view/lang/en//id/575
A New Era of Smart
© 2014 IBM Corporation
University of Ontario Institute of Technology (UOIT) uses big data to improve quality of care for neonatal babies
University of Ontario Institute of Technology (UOIT) uses big data to improve quality of care for neonatal babies
Need• Performing real-time analytics using
physiological data from neonatal babies
• Continuously correlates data from medical monitors to detect subtle changes and alert hospital staff sooner
• Early warning gives caregivers the ability to proactively deal with complications
Benefits• Detecting life threatening conditions 24
hours sooner than symptoms exhibited
• Lower morbidity and improved patient care77
A New Era of Smart
© 2014 IBM Corporation8
Public wind data is available on 284km x 284 km grids (2.5o LAT/LONG)
More data means more accurate and richer models (adding hundreds of variables)
- Vestas wind library at 2.5 PB: to grow to over 6 PB in the near-term
- Granularity 27km x 27km grids: driving to 9x9, 3x3 to 10m x 10m simulations
Reduced turbine placement identification from weeks to hours
Perspective: The Vestas Wind library, as HD TV would take 70 years to watch
8
A New Era of Smart
© 2014 IBM Corporation
On February 14, 2011
made history
Grand ChallengeBuild a system that rivals a human’s ability to answer questions posed in natural language with accuracy, confidence, and speed.
A New Era of Smart
© 2014 IBM Corporation
2014
A New Era of Smart
© 2014 IBM Corporation
Watson in action During Jeopardy!
A New Era of Smart
© 2014 IBM Corporation12
A New Era of Smart
© 2014 IBM Corporation
Systems of Record Systems of Engagement
Data
Value Created
Transformational shift
A New Era of Smart
© 2014 IBM Corporation
Insight Drives Key Business ImperativesCreate new
business models
Optimize operations; counter threat & fraud
Attract, grow, retain customers
Transform financial
processes
Manage risk
Maximize insight, ensure trust, improve IT economics
Big Data & AnalyticsBig Data & Analytics
A New Era of Smart
© 2014 IBM Corporation
Big Data ExplorationFind, visualize, understand all big data to improve decision making
Enhanced 360o Viewof the CustomerExtend existing customerviews by incorporating additional internal and external information sources
Operations AnalysisAnalyze a variety of machinedata for improved business results
Data Warehouse AugmentationIntegrate big data and data warehouse capabilities to increase operational efficiency
Security/Intelligence ExtensionLower risk, detect fraud and monitor cyber security in real-time
The Key Use Cases
A New Era of Smart
© 2014 IBM Corporation
Systems SecurityOn premise, Cloud, As a service
Storage
IBM Big Data & Analytics Infrastructure
New/Enhanced Applications
All Data
Real-time analytics zone
Enterprise warehouse data mart and analytic appliances zone
Information governance zone
Exploration, landing and archive zone
Information ingestion and operational informationzone
Why did it happen?
Reporting, analysis,content analytics
What is happening?Discovery and
exploration
What action should I take?
Decisionmanagement
What could happen?
Predictive analyticsand modeling
CognitiveFabric
The new foundation for leveraging all analytics and harnessing all data
A New Era of Smart
© 2014 IBM Corporation
Systems SecurityOn premise, Cloud, As a service
Storage
Real-time analytics zone
Enterprise warehouse data mart and analytic appliances zone
Information governance zone
Exploration, landing and archive zone
Information ingestion and operational informationzone
What could happen?
Predictive analyticsand modeling
What action should I take?
Decisionmanagement
What is happening?Discovery and
explorationWhy did it happen?
Reporting, analysis,content analytics
CognitiveFabric
The new foundation for leveraging all analytics and harnessing all data
IBM Big Data & Analytics Infrastructure
New/Enhanced Applications
All Data
Enterprise warehouse data mart and analytic appliances zone
Information ingestion and operational informationzone
Why did it happen?
Reporting, analysis,content analytics
A New Era of Smart
© 2014 IBM Corporation
Systems SecurityOn premise, Cloud, As a service
Storage
Real-time analytics zone
Enterprise warehouse data mart and analytic appliances zone
Information governance zone
Exploration, landing and archive zone
Information ingestion and operational informationzone
What could happen?
Predictive analyticsand modeling
What action should I take?
Decisionmanagement
What is happening?Discovery and
explorationWhy did it happen?
Reporting, analysis,content analytics
CognitiveFabric
The new foundation for leveraging all analytics and harnessing all data
IBM Big Data & Analytics Infrastructure
New/Enhanced Applications
All Data
What is happening?Discovery and
exploration
Exploration, landing and archive zone
A New Era of Smart
© 2014 IBM Corporation
Systems SecurityOn premise, Cloud, As a service
Storage
Real-time analytics zone
Enterprise warehouse data mart and analytic appliances zone
Information governance zone
Exploration, landing and archive zone
Information ingestion and operational informationzone
What could happen?
Predictive analyticsand modeling
What action should I take?
Decisionmanagement
What is happening?Discovery and
explorationWhy did it happen?
Reporting, analysis,content analytics
CognitiveFabric
The new foundation for leveraging all analytics and harnessing all data
IBM Big Data & Analytics Infrastructure
New/Enhanced Applications
All Data
Real-time analytics zone
What could happen?
Predictive analyticsand modeling
A New Era of Smart
© 2014 IBM Corporation
Top Information Sources
Big data sources
Respondents with active big data efforts were asked which data sources are currently being collected and analyzed as part of active big data efforts within their organization.
88%
73%
59%
57%
43%
42%
42%
41%
41%
40%
38%
34%
92%
81%
70%
65%
27%
19%
36%
47%
32%
0%
21%
22%
Transactions
Log Data
Events
Emails
Social Media
Sensors
External Feeds
RFID Scans or POS Data
Free-form Text
Geospatial
Audio
Still Images / Videos
Banking & Fin Mgmt respondents
Global respondents
A New Era of Smart
© 2014 IBM Corporation
Analytical Intelligence - The “New path to value” is an approach to operationalizing analytics –
Recommendation 1:Focus on the biggest and highest value opportunities
Recommendation 2:Within each opportunity, start with questions, not data
Recommendation 5:Use an information
agenda to plan for the future
Recommendation 3:Embed insights to drive actions and deliver value
Recommendation 4:Keep existing
capabilities while adding new ones
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010.
A New Era of Smart
© 2014 IBM Corporation
Summary –raise your organizations analytical intelligence
1. Focus on time to value and business outcome which keeps line of business engaged and involved e.g. Pilots and proof-of-concepts
2. Start small and think big. It will take time to build a culture around data and insight and there is no need to over engineer the solutions.
3. Engage IBM if you need access to expertise, technology or help to create and develop and validate use-cases and business cases 1. IBM SWG have Big Data industry experts available free of charge2. Our solutions are available at IBM clouds for testing and enablement3. IBM runs regular Proof-of-technologies in Kista e.g. 16th October 20144. We have all our software available in our customer centers e.g. Kista, Stockholm5. Watch youtube and http://bigdatauniversity.com/6. IBM Insight Conference
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A New Era of Smart
© 2014 IBM Corporation
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