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In charge at all of the properties, views, and filters in Google Analytics account. Using this features to navigate between these assets and able to get a quick view of Google Analytic Features & metrics.
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Scope of Work – Web Analytic Reporting Prepared by Teguh Triguna
SCOPE OF WORK - ANALYTIC VARIABLES
01 Monitoring
In charge at all of the properties, views, and filters in Google Analytics account. Using this
Google Analytic account to navigate between these assets and able to get a quick view of
how each is performing using the 30-day visit and percent-change metrics.
Scope of Services
Scope of Services
02 Audiences
The Audience reports are designed to provide insight into:
• Who makes up your audience (demographics, interests, location, language, custom
variables).
• How that audience reaches and consumes your site (technology, mobile)
• Loyalty and engagement
These reports help you see what happens after visitors click on your ads. You can view
metrics for site usage, goal conversions, ecommerce, and revenue, like ROI (return on
investment) and RPC (revenue per click). This report focuses specifically on traffic from your
AdWords campaigns. As with your other campaigns, you want to know how well your
AdWords campaigns are meeting your expectations.
03 Advertising Scope of Services
These Acquisition reports provide a window on your users’ Acquisition-Behavior-Conversion
(ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their
conversion patterns, such as: Acquisition by channel, campaign, keyword, source/medium,
or conversion patterns by transactions, revenue, ecommerce conversion rate, goal
completions, goals value, and goal conversion rate.
04 Acquisition Scope of Services
05 Behavior
The Behavior section contains reports designed to help you improve the content on your site
to meet the needs and expectations of visitors. The Behavior Flow report visualizes the path
visitors traveled from one Page or Event to the next. This report can help you discover what
content keeps visitors engaged with your site. Use the view type selector at the top of the
report to see visitor movement between Pages, Events, or both Pages and Events.
Scope of Services
06 Conversion
Goal conversions are the primary metric for measuring how well your site fulfills business
objectives. It will be able to see the conversion rates and number of completions for each
Goal you set up. If you set a monetary value for each Goal, you'll also see the value of your
conversions
Scope of Services
Quotatiton – Campaign Microsite Analytic Reporting May – October 2013
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