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BIG DATA IN FMCG – DRIVING BUSINESS VALUE
Wilmer Peres
Director – Big Data & Analytics
Future winners in CPG/OTC will have the capability to gathervaluable data and turn that consumer understanding to competitive advantage
IT focused on internal data & working with back-office functions
High rate of failed Hadoop PoCs with no proven business value
Front-office business functions going rogue with vendors on silo data sets
Classic BI stacks running on internal data centres – slow - rigid - expensive
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Common Challenges
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Big Data and BI… Can they help each other?
Big Data stacks are ready for prime time
Embrace cloud
Focus on the platform – connect the data – empower business users
Invest in people – not in licenses
Keep it simple – drive small value big with scale
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Key Takeaways
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