View
377
Download
4
Category
Preview:
DESCRIPTION
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period June’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Citation preview
Print Media Analysis June 2014
- Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .
- Analysis figures are combined from Publications and Magazine.
- Tariff rate applied for Spend analysis.
Data Statistics
TOP 20 Categories
TOP 20 Advertisers
TOP 20 Brands
English vs Urdu Publication Advertising split
Publications vs Digest/Magazines Spending Ratio
Page Position Analysis
Page position wise analysisTOP 20 Publications Based on Spend
TOP 20 Magazines/Digest Based on Spend
Category Analysis [Monthly Share of Spend]
Cellular Companies (SOS)
Warid remain silent on print media during the Month
Shampoo Category (SOS)
Tea Category (SOS)
Main Player of the Category TAPAL is missing
THANK YOU
For query on DATA, please contact:Mediatrack Pakistan
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302
e-Contact: khi@mediatrackpk.com
www@mediatrackpk.com
For other queries, please contact PAS at:secretariat@pas.org.pk
Recommended